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Sustainable Packaging added to Graphic Design Curriculum at Art Institute of California - Los Angeles

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Sustainable Packaging added to Graphic Design Curriculum

2/21/2007 -- "Sustainable Packaging" will become a major theme taught in Graphic Design classes at The Art Institute of California—Los Angeles during Winter Quarter 2007 starting January 8th.

With a master’s degree in Sustainable Product Design, Instructor Suzannah Manheim will teach a class specifically on sustainable packaging. The goal is to "integrate packaging into the whole [Graphic Design] curriculum and make designers more knowledgeable about the choices they have." Mathur further stresses the importance of green and sustainable packaging in product design, "Packaging accounts for most of solid waste. The content of a package will break before its package does."

Current Graphic Design students taking a course in brand identity already had preliminary exposure to sustainable practices in design. As a project, the class designed logos for clients such as The City of Santa Monica. Students were asked to create the City’s logo using soy ink and biodegradable materials. This will promote Santa Monica's efforts to meet its human and environmental needs both now and in future years.

Susanne Manheimer, Academic Chair of the Graphic Design Department, says, "Students will create packaging that reminds, re-enforces and re-invents awareness of the sustainable."

Graphic, product and packaging design students will understand the concept and importance of sustainability and also have the resources to produce sustainable work. "A problem demands awareness. We can generate awareness but need to take the next step and find a solution," states Manheimer, "Most communications stop at awareness, but we're finally getting to the solution."

Students enrolled in the Graphic Design program at The Art Institute of California—Los Angeles may earn associate’s or bachelor’s degrees. Graduates will also be current with market trends and professional presentation.

The Art Institute of California – Los Angeles is one of The Art Institutes (www.artinstitutes.edu), with 32 education institutions located throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals. Contact the Admissions Office at (310)752-4700, www.artinstitutes.edu/losangeles/

Edited by Carolyn Allen
| creative direction | sustainable packaging | packaging | green packaging |

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