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Home > By DEPARTMENTS > Management > Social Responsibility

Tesco Plans Eco-friendly Stores in the US

UK based Tesco is coming to California with high level green strategies

Find green business solutions
May 2007 By Nick Beevors

Tesco, the UK's largest retailer, has announced that its 2007 entry into the US market will focus heavily on 'green' and ethical issues. Tesco plans to position itself as a truly 'green' grocer, complete with eco-friendly stores, trans fat-free foods and even a new green colored logo designed specifically for the US.

In addition to the introduction of its "green" stores, Tesco has pledged to spend $1 billion over the next five years to nearly halve its energy output around the world, which will include spending $13 million on the installation of solar panel roofing on a new distribution center in California.

Ethical consumption has seen a wave of growth over the past few years in the US, as many consumers are using their purchasing power to express wider political and social concerns. Ethical and environmental issues are also now rife in the film, broadcasting and news media.

In 2004, Datamonitor fieldwork found that 60% of the US population believed it important to buy ethical or socially responsible products. In the same year, 28% of US consumers said they'd sought more socially responsible goods compared to the previous year. This trend has continued to gain momentum and in 2006 a further 24% of US consumers said they had sought more socially responsible goods in the last year.

Wal-Mart's Future Sustainability Plans

While adopting an ethical strategy is sure to be a winner with consumers, Tesco will not be alone. US retail giant Wal-Mart has already released its own future sustainability plans; new guidelines set by the world's largest retailer require its 60,000 suppliers to reduce packaging, allowing more products to be crammed into fewer trucks at an estimated cost saving of $4 billion to the retailer and $7 billion to manufacturers.

SOURCE:Food-business-review.com



Edited by Carolyn Allen, owner/editor of California Green Solutions
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