Green business, green careers and job training
Solutions that build smart communities with green careers and sustainable businesses!

Save on Career Education through Lorman Education

Our readers are offered a discount on Lorman seminars and courses. Check out their business, management and legal offers at this link to qualify for our discounts. They also offer green business training opportunities. Please visit for a complete listing of courses. Register online or call Lorman at 866-352-9539.
Home > Feature Articles > Municipality Strategies for Sustainable Community Best Practices

Economic Study Shows Benefits of Changing Local Purchasing Habits

Economic study shows the local job benefits of locally owned businesses

Find green business solutions
green chemistry

Ground-Breaking Study Indicates that Slight Shift in Purchasing Habits is Key to Sustaining City’s Unique Character and Bolstering the Local San Francisco Economy

Supporters of locally owned businesses and San Francisco neighborhoods are hailing a new economic study showing that San Franciscans fighting to preserve the unique character of their city can have their (locally-baked) cake and eat it, too.

The first of its kind in the nation, the San Francisco Retail Diversity Study was prepared by the specialized research firm Civic Economics (, examining four retail segments in-depth: books, sporting goods, toys and gifts and limited service dining.

Among the study’s key findings about localization

  • A slight shift in consumer purchasing behavior -- diverting just 10% of purchases from national chain stores to locally owned businesses – would, each year, create 1,300 new jobs and yield nearly $200 million in incremental economic activity.

  • The reverse is also true – a 10% shift away from local merchants would have a negative impact of equal but opposite magnitude.

  • For purchases where quality goods or knowledgeable service are especially important, shopping with a locally owned merchant can reward consumers with a more satisfying experience and enhance the value they receive.

The City of San Francisco and the various public institutions, which account for large volume purchases, can actively seek local bidders and provide assistance with procurement processes.

A substantial impact may also be achieved if public officials and institutions conscientiously seek local providers for routine, no-bid purchases.

The independent merchants of the city provide the community with a tremendous injection of economic activity.

"San Franciscans and visitors can significantly sustain and improve the uniquely rich character and the economy of our city with just a slight shift in their shopping patterns," said Hut Landon, Executive Director of the San Francisco Locally Owned Merchants Alliance, which commissioned the study.
Download the Executive Summary

For further information, please contact:

Hut Landon, Executive Director
415.561.7687 or

For Civic Economics:
Dan Houston

Edited by Carolyn Allen, owner/editor of California Green Solutions
Green Solution Providers
Green companies directory
your green solutions - business, nonprofit, government program.
It's free.
| local business | local economy | community | governance |

Share in Social Media

Sign Up For News & Information
Subscribe to our free solutions newsletter
"Ten+ Tips for Greening Your Office"

Read prior issues: California GreenLines

Search For Green Solutions

Custom Search
Green Career Center
Green Job Wizard
Career Certifications Directory

green job training certifications
Green Biz Center
Solutions For Green
Directory of Green Companies

Solutions for Alternative Energy

rose in natural systems
Green Living Center
Solutions for Green: Consumers

Solutions for Remodeling

Backyard Nature Center


"Knowing is not enough; we must apply. Willing is not enough; we must do." Goethe

Related Articles

LID (Low Impact Development) Coming to Los Angeles

More States are Moving Toward State Owned Banks

Green Innovation Parks are Sprouting

Related Green Resources

Marcom Tips
Interactive & Video Tips

Career Resources

We encourage lifelong learning to support sustainable communities and provide these select resources to help you pursue green and sustainable self-development:

Lorman Business Training Directory of On-line Business and Compliance Classes

Green Job Wizard Job and Career Certifications Directory

Job & Career Resources

Sales & Marketing
Human Resources

Green Economy

Business Sectors
Natural Resources

Solutions For Green

About Us ~ Privacy Policy
Contact Us ~ Home

Text Link Ads

AD: Place your link here


We help you green your career, workplace and community by connecting you to quality green, sustainable and high performance resources. California Green Solutions focuses attention on effective solutions that sustain our natural systems. You can support our editorial work by supporting our advertisers and spreading the word about best practices and green solutions.
California Green Solutions is a publication of Carolyn Allen ~ Copyright ©2006-2030 Carolyn Allen

B2B | Job Certifications | Alternative Energy | Events | Green Directory | LED Lights | Remodeling |
CONSUMERS | Backyard Nature | Senior Health | MultiMedia Marketing | Marketing | Networking Events | Japan |