Green business, green careers and job training
Solutions that build smart communities with green careers and sustainable businesses!
HOME
EDITOR'S BLOG
FEATURE ARTICLES
GET STARTED

Save on Career Education through Lorman Education

Our readers are offered a discount on Lorman seminars and courses. Check out their business, management and legal offers at this link to qualify for our discounts. They also offer green business training opportunities. Please visit http://www.lorman.com/training/CaliforniaGreenSolutions for a complete listing of courses. Register online or call Lorman at 866-352-9539.
Home > Feature Articles > Health and Well Being Strategies > Health Care Industry Sectors and Strategies

Living Goods Provides Franchise Model for Sustainable Micro-Businesses

Living Goods employs all the key characteristics of successful franchises to basic health services

Find green business solutions
peanut oil biodiesel history Do you remember the story of America's "Rural Nurses"? I remember reading a mind-expanding article about how these dedicated women made a significant difference in curbing disease and family crises as America changed.

Maybe you recall that one of the Walton girls became a rural nurse on "The Waltons." That's the program...take nutrition and first aid information to rural families.

American Red Cross nurses concentrated on other areas of community service in the post-WWII era. As in the past, they provided relief in disasters and designed and taught courses in home nursing and nutrition. They became increasingly involved in the Red Cross civilian blood program following its inception in 1948. They responded to national health emergencies such as the severe polio epidemic that swept the country in the late 1940s and early 1950s and periodic outbreaks of influenza that continue to the present day. Now that idea of "rural nurses" has been taken global with the "Living Goods" company.

Living Goods, Sausalito, CA, is an Avon-like network of door-to-door Mobile Health Promoters who make a modest income selling essential health products at prices affordable to the poor. The model combines the latest and best practices from the worlds of micro enterprise and public health to create a sustainable system for defeating diseases of poverty. Living Goods (LG) reduces illness and death by significantly improving access to simple, proven health interventions in the many places these are scarce or non-existent. It also improves livelihoods by providing women a reliable source of income as Living Goods Health Promoters, by keeping wage earners healthy and productive, and by averting costly medical treatments.

Health Focus for Small, Franchisable Business Strategy

Living Goods focuses on a short list of diseases that account for over two thirds of mortality and can be prevented and/or treated at very low cost. These include malaria, diarrhoeal disease, worms, and TB.

Best Practice Micro-Franchising for Sustainable Communities

Living Goods employs all the key characteristics of successful franchises: methodically screened agents, strict quality monitoring and follow-up training, uniform branding and product mix, effective promotions, low cost of goods achieved through scale, and stiff penalties for violating the rules (including expulsion).

The Living Goods Model has powerful benefits for micro entrepreneurs: 1) A proven business-in-a-box system heavily supported with training, marketing and coaching 2) Low start up costs of just $100-250 supported with simple low-cost financing, and 3) Flexible hours and lifestyle: Sellers can work on their own schedule and in their own communities. This is particularly valuable to women who often must juggle the competing demands of family, farm, and household.

Highly Efficient Sustainable Business Model

A fundamental characteristic of the Living Goods model is its ability to deliver public health outcomes at a fraction of the cost of traditional approaches. Depending on local circumstances it may operate as a highly efficient non-profit social enterprise, as a contractor to government health ministries, or even as a for-profit business.

Living Goods 678 Sausalito Blvd Sausalito, CA 94965 Fax 415-332-1158 Tel 415-332-1153



Edited by Carolyn Allen, owner/editor of California Green Solutions
Green Solution Providers
Green companies directory
Submit
your green solutions - business, nonprofit, government program.
It's free.
| health | franchise | sustainable business |

Share in Social Media

Sign Up For News & Information
Subscribe to our free solutions newsletter
BONUS DOWNLOAD (PDF)
"Ten+ Tips for Greening Your Office"

SUBSCRIBE HERE
Read prior issues: California GreenLines

Search For Green Solutions

Custom Search
Green Career Center
Green Job Wizard
Career Certifications Directory

green job training certifications
Green Biz Center
Solutions For Green
Directory of Green Companies

Solutions for Alternative Energy

rose in natural systems
Green Living Center
Solutions for Green: Consumers

Solutions for Remodeling

Backyard Nature Center

INSTANT GREEN POLL

"Knowing is not enough; we must apply. Willing is not enough; we must do." Goethe
RECENT ARTICLES
SITE NAVIGATION
ABOUT US

Related Articles

Secure Medicine Return Law to reduce overdose deaths and environmental impact

UC to host workshop on effects of farm policy on obesity

Are you in excellent health? How employees many are?

Related Green Resources

Marcom Tips
Interactive & Video Tips

Career Resources

We encourage lifelong learning to support sustainable communities and provide these select resources to help you pursue green and sustainable self-development:

Lorman Business Training Directory of On-line Business and Compliance Classes

Green Job Wizard Job and Career Certifications Directory

Job & Career Resources

Governance
Management
Manufacturing
Operations
Facilities
Transportation
Finance
Sales & Marketing
Human Resources

Green Economy

Business Sectors
Natural Resources

Solutions For Green

About Us ~ Privacy Policy
Contact Us ~ Home

Text Link Ads

AD: Place your link here

ABOUT CALIFORNIA GREEN SOLUTIONS

We help you green your career, workplace and community by connecting you to quality green, sustainable and high performance resources. California Green Solutions focuses attention on effective solutions that sustain our natural systems. You can support our editorial work by supporting our advertisers and spreading the word about best practices and green solutions.
California Green Solutions is a publication of Carolyn Allen ~ Copyright ©2006-2030 Carolyn Allen

B2B | Job Certifications | Alternative Energy | Events | Green Directory | LED Lights | Remodeling |
CONSUMERS | Backyard Nature | Senior Health | MultiMedia Marketing | Marketing | Networking Events | Japan |