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Home > Green News > SOLUTIONS MAGAZINE > Special Reports > Special Reports and Featured Products about Green Best Practices

California Integrated Marketing for Green and Sustainable SME Businesses

Integrated sustainable and green marketing for California SME marketing and sales

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Integrated marketing is a business strategy that copes with the proliferation of communication channels -- Internet, print, face-to-face, cell phones, outdoor, television, word of mouth -- you name it! Coordinating your message and selecting the right MIX of marketing options helps you optimize -- and integrate -- your outreach to customers, prospects and the community.

Integrated marketing includes strategy that

  • Matches your message to the right job title category and sector
  • Distributes your message on the platforms your prospects use most
  • Reinforces your message in multiple media
  • Provides ongoing "share of mind" opportunities to build awareness and appeal
  • Develops your business relationship
  • Fosters attention, interest, desire and action!

California is a diverse region unlike others...and yet connected to the regional, national and global economy. We've found in our own research and outreach that companies grow stronger roots when they develop strong local or regional business and expand from there.

"California Green Solutions" media and marketing specializes in outreach to-and-for B2B companies in California. We provide an integrated platform to deliver visibility for green products and services. We connect buyers and sellers of sustainable solutions in multiple ways to reinforce your message and develop leads in a broader community of business niches who need green solutions.

The California integrated platform delivers:

  • Interactive Web links to your Website
  • Quality editorial that educates your prospects and business community
  • Outbound e-Newsletter links to your Website
  • Face-to-Face seminar and expo relationship building
  • After the event follow-up (and that's unique!)
Application stories in our quality editorial platforms showcase effective green and sustainable solutions by regional B2B companies. Regional specificity educates prospects and company staff about the most cost-effective and compliance-friendly options available in California.

Sustainable Marketing and Outreach

Multiple exposures to a highly targeted audience with regional and business specialization. California Green Solutions' handpicked regional, green-buyer circulation delivers cost-effective, integrated marketing communications by generating high-quality leads for green industry solution providers.

Regional Green Media

Marketing and sales promotion in our interactive and print media connects buyers with regional sustainable products and services.

  • Affordable, search-engine friendly online ads attract local and regional buyers of green solutions 24/7.

  • E-mail newsletter ads link to your green solution website.

  • Directory listings provide seachable sourcing.

  • Print postcards link regional buyers to online solution articles specific to California.

  • Green product & service news releases deliver visibility for regional green products.

  • Targeted print ads in our newsletter

Face-to-Face Sales Support

  • Face-to-face Solution Seminars connect suppliers with buyers in an educational setting that focuses on demonstrations and business solutions.

  • Prospect Tours of green installations and business sites deliver powerful hands-on experience of green tech applications.

California Green Solutions brings more than 60 years of marketing strategy and marketing communications to our specialized, regional marketing services for regional companies. We provide collaborative and custom marcom programs to create connections and demand for sustainable producs and services.

Carolyn Allen, president, is a specialist in marketing communications and community outreach.

Cliff Allen is a marketing strategist and business event specialist

Our associates specialize in implementing integrated green marketing programs for a diverse SME clientele.

We provide integrated B-to-B marketing programs specifically to the entire state, with emphasis in the 7-county region of Southern California.

We provide supporting strategic marketing research, analysis and planning to develop integrated marketing programs for California business, public and nonprofit enterprises.

Contact Carolyn Allen for program information and custom services. We help companies with green solutions thrive in California.



Edited by Carolyn Allen, owner/editor of California Green Solutions
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