Green business, green careers and job training
Solutions that build smart communities with green careers and sustainable businesses!

Save on Career Education through Lorman Education

Our readers are offered a discount on Lorman seminars and courses. Check out their business, management and legal offers at this link to qualify for our discounts. They also offer green business training opportunities. Please visit for a complete listing of courses. Register online or call Lorman at 866-352-9539.
Home > Green News > SOLUTIONS MAGAZINE > Special Reports > Special Reports and Featured Products about Green Best Practices > Vision!

When Acting Green Backfires

Acting green or being green -- strategic risk taking with RECs

Find green business solutions
oil energy supply and alternative fuel The Harvard Businss Online website recently carried a series of green business editorial op-ed pieces by experts in business. One essay was entitled "Reputation: When Being Green Backfires" by Auden Schendler.

The article points out, very appropriately that companies have battled to outdo one another in gigantic purchases of certificates of renewable energy (RECs). These certificates symbolize sustainable approaches to electrical use and other sustaining business practices. However...

The specialized and mainstream media smelled something funny and upon investigation, are now writing stories about the ineffectiveness of these programs to actually reduce carbon footprints.

That's why I named this article, "When ACTING Green Backfires". Not "BEING green." There's a difference. And the RECs are a perfect example of the difference between taking the shortcut and playing the real blues.

Acting green is about public relations and about messaging. And about tooting your horn. Being green is about the planet...and people...and then honest productivity.

RECs are coming under attack because they are a magic black box. No one really knows exactly how they work, what the result is, or which ones are reputable. They are shortcuts when what's really important is that we all do the homework and the hard green work of cleaning up our business footprints. Green is about truly reducing electrical use, and fossil fuel transportation and plastics and toxins and exploitation of natural resources for non-essential applications. It's about serious stewardship at a critical time in our planet's chronic system failure.

Patches aren't being green. Reputations built on patches and brass flourishes fade just as rapidly.


Edited by Carolyn Allen, owner/editor of California Green Solutions
Green Solution Providers
Green companies directory
your green solutions - business, nonprofit, government program.
It's free.
| green marketing | sustainable marketing | renewable energy | electricity | utilities |

Share in Social Media

Sign Up For News & Information
Subscribe to our free solutions newsletter
"Ten+ Tips for Greening Your Office"

Read prior issues: California GreenLines

Search For Green Solutions

Custom Search
Green Career Center
Green Job Wizard
Career Certifications Directory

green job training certifications
Green Biz Center
Solutions For Green
Directory of Green Companies

Solutions for Alternative Energy

rose in natural systems
Green Living Center
Solutions for Green: Consumers

Solutions for Remodeling

Backyard Nature Center


"Knowing is not enough; we must apply. Willing is not enough; we must do." Goethe

Related Articles

Johnson Controls’ fifth annual Energy Efficiency Indicator survey

Algae Industry Update from Scripps

Energy Generation Uses
Natural Resources | Water

Related Green Resources

Marcom Tips
Interactive & Video Tips

Career Resources

We encourage lifelong learning to support sustainable communities and provide these select resources to help you pursue green and sustainable self-development:

Lorman Business Training Directory of On-line Business and Compliance Classes

Green Job Wizard Job and Career Certifications Directory

Job & Career Resources

Sales & Marketing
Human Resources

Green Economy

Business Sectors
Natural Resources

Solutions For Green

About Us ~ Privacy Policy
Contact Us ~ Home

Text Link Ads

AD: Place your link here


We help you green your career, workplace and community by connecting you to quality green, sustainable and high performance resources. California Green Solutions focuses attention on effective solutions that sustain our natural systems. You can support our editorial work by supporting our advertisers and spreading the word about best practices and green solutions.
California Green Solutions is a publication of Carolyn Allen ~ Copyright ©2006-2030 Carolyn Allen

B2B | Job Certifications | Alternative Energy | Events | Green Directory | LED Lights | Remodeling |
CONSUMERS | Backyard Nature | Senior Health | MultiMedia Marketing | Marketing | Networking Events | Japan |