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Your Purchases are the Most Important Influence on Sustainability and Environmental Decisions

Green and sustainable solutions rank high on customer purchasing criteria

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California Green Chemistry Initiative Globally, customers are seen as the most important and the media as the least important influences on sustainability and environmental decisions.

Procurement Management Matters!

Follow the money. The customers' voice will green the world!

Companies can put purchasing policies into place that optimize their conservation of natural resources, reduce waste, use green chemicals, reduce water use, reduce tranportation (or use renewable fuels)...and other strategies that fit a company's unique business model.

We've found that working out a policy is half the battle. By having an approved policy to optimize the key metrics for your business, you not only "tell a green story", you implement it. And that's the way this world will get cleaned up.

The flip side of having a sustainable procurement policy is to offer your customers good reasons to buy your products -- because they meet tough requirements found in procurement policies!

Health and Safety is Number 1

In all countries surveyed (except Korea), the health and safety of employees, customers, and suppliers were rated as the most important influence.

Health is at the heart of green, sustainable business practices. Clean air reduces fatigue for our employees, asythma for our families, and cleanup costs borne by our government taxes.

Clean water and water conservation, too, is at the center of health and safety strategy. Drought conditions require special care, and California is in drought-vulnerable desert territory. By using green chemicals and properly disposing of all dirty water, you also protect the health of our families, employees and customers.

Clean and green agricultural practices that reduce toxic chemicals and replenish the vitality of the soil is essentially a health solutions, as well.

We are rapidly broadening our understanding of how everything is connected. Every purchase is connected to everything else. And health is at the center of that web of life.

Need a Way to Make the Supplier Short List?

Environmental and sustainability programs have a strong influence on whether a company will be considered as a potential supplier. On average, eight out of ten companies globally say that environmental/sustainability factors are taken into account when they select suppliers.

If you have taken good stewardship to heart and have audited your processes, let your prospects and customers know you're serious about your sustainability and environmental policies.

Walk the talk by demonstrating how your products and services meet certification standards.

Publish your sustainable workplace programs and share your best practices publicly to help clean up your industry and/or your community.

SOURCE: For more detailed findings of the survey, visit Download the PDF "International Survey Highlights Business Attitudes Towards Sustainability" on Dow's Web site.

Edited by Carolyn Allen, owner/editor of California Green Solutions
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