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Get Serious about Green Marketing

Green marketing regulations must meet FTA regulations for claims and consumer support systems.

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Sustainable Brands 2007 Reminds us: Environmental Claims are Enforced by the FTC

Jacquelyn Ottman’s keynote speech to Sustainable Brands '07 in New Orleans, September 27, 2007 contains a serious reminder: making environmental claims is governed by federal law. And her research results show that many companies are ignoring or ignorant of the requirements that make a product recyclable, compostable, recycled, etc.

Read her excellent overview of green marketing, "Next-Generation Green Marketing: Beyond Billboards," Sustainable Life Media

Eco-innovation, she points out, contains concepts that have substance both at the consumer's end and the design/manufacturing end of the chain.

  • Introduce a new product concept that includes environmental attributes in production and transportation of goods.
  • Affect an entire system to reduce waste or impact
  • Provide services vs. products to reduce intensive use of natural resources

"Companies must look toward eco-innovation, shunning incremental upticks for the radical improvements in environmental performance that will be necessary given the magnitude of the environmental ills that now face us," points out Jacquelyn, one of today's most versatile and experienced green marketing experts.

Jacquelyn Ottman
J. Ottman Consulting (New York) and advisor to Sustainable Life Media

Sustainable Life Media, Inc.
2804 Adeline Drive, 2nd Floor
Burlingame, CA 94010-1308
Telephone: 650-344-9693
email: connect@sustainablelifemedia.com
www.sustainablelifemedia.com




Edited by Carolyn Allen, owner/editor of California Green Solutions
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