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SoCal Green Manufacturing Coverage in the LA Times

California manufacturers are finding their way to a greener future.

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Many companies are turning to eco-friendlier production methods to attract customers. the Los Angeles Times covered the story october 23, 2007: Lean on green to bolster revenue

Featured California companies included: Cisco Bros. Corp furtniture; Cereplast Inc., a Hawthorne business that makes plastic resin from agricultural products; Vivetique Sleep Systems in Arcadia; Southern California BioFuel Inc., makes biodiesel fuel that can run in any vehicle equipped for diesel.; and California Green Solutions an online trade journal.

One thing the local companies have going for them is that they're local. "People are becoming more aware that if they buy a green product, the benefits of that to the environment is diminished if it was made thousands and thousands of miles away," said Carolyn Allen, publisher of the online trade journal California Green Solutions. "Then the air is polluted by the transportation of it." Green companies struggle to compete against cheap international manufacturing and cheap oil. They are gaining ground as oil becomes more expensive and as people start taking their health seriously.

"I just don't see how this can't work," Pinedo said. "We are making a well-designed product that is good for people. And we are letting people know we exist, selling our products directly."

Edited by Carolyn Allen
| green manufacturing | media coverage |

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