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Is your product Cradle to Cradle certified?

C2C Cradle to Cradle product certification promotes waste management and regenerative use of materials for high functionality

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Waste Management Starts at the Design Stage

Cradle to Cradle presents an innovative concept and tools for designing products, processes and systems to optimize material health, recyclability/compostability, product life cycles, renewable energy use, water efficiency, water quality, and social responsibility, instead of only reducing the negative impacts of commerce ('eco-efficiency').

Product Design using Cradle to Cradle Strategies

MBDC's Cradle to Cradle Design paradigm leads to innovative new products and services that grow revenues. MBDC focuses on eco-effective, regenerative design strategies that create environmental health and abundance. The paradigm also leads to design for social and intergenerational justice and prosperity.

The "paradigm" is composed of design services including a certification program for products, as well as the education that promotes the Cradle to Cradle approach to design, manufacturing and regeneration of the materials involved in the process.

Instead of designing cradle-to-grave products, dumped in landfills at the end of their 'life,' MBDC transforms industry by creating products for cradle-to-cradle cycles, whose materials are perpetually circulated in closed loops. Maintaining materials in closed loops maximizes material value without damaging ecosystems.

Cradle to Cradle Forum for Design Discussion

A forum is hosted by the developers of the "Cradle to Cradle" approach to resource managment, MBDC, for the discussion of the Cradle to Cradle framework and its implementation.


Pursuit of the Cradle to Cradle approach to materials and product design is slowed by the embedded infrastructure of manufacturing and design systems, as well as the need to re-educate designers.

Ken Alston CEO, MBDC 434-295-1111

Edited by Carolyn Allen
| product development | waste management | certification |


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