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Green Marketing Regulations Database for Committee of Advertising Practice - European Union

Green marketing is regulated across Europe for all products making environmental claims -- including American exports.

Find green business solutions

Online Database of CAP Advice for Marketers -- Including Green Marketing

Green marketing topics included are:
  • Environmental Claims : Motoring
  • Environmental Claims: Aviation
  • Environmental Claims: Electricity from Renewable Sources - Domestic energy production
  • Environmental Claims: Electricity from Renewable Sources - Output and emissions claims
  • Environmental Claims: General
  • Environmental Claims: General “Green” Claims
  • Environmental Claims: Marketing of Electricity from Renewable Sources: General
  • Environmental Claims: Recycling
The essence of the regulations is that marketers must Substantiate Claims with research and documentation; and Not Exaggerate claims or Mislead the Consumer... but there are more details. Read the details in this SEARCHABLE DATABASE.

Admired around the world for its creativity, the UK advertising industry sets the standard in successful self-regulation. Our system is based around the simple truth that good advertising is good for business. Our industry is governed by codes of practice that are designed to make sure all advertising, wherever it appears, is honest and decent. As well as protect consumers, these codes of practice create a level playing field for all advertisers.

The advertising codes are the responsibility of two industry Committees of Advertising Practice - CAP (Broadcast) and CAP (Non-broadcast) and are independently administered by the Advertising Standards Authority (ASA).

VIEW THE CODES FOR NON-BROADCASE ADVERTISING ONLINE

If you are an advertiser, agency or publisher and you need advice under the CAP Code about an ad or campaign you are planning to run, contact the CAP Copy Advice team on 020 7492 2100 or visit AdviceOnline.

Which countries are members of EASA?

Currently 28 self-regulatory bodies are members of the Alliance, representing 22 European and four non-European countries. The United States is one of the members.



Edited by Carolyn Allen, owner/editor of California Green Solutions
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