Green business, green careers and job training
Solutions that build smart communities with green careers and sustainable businesses!

Save on Career Education through Lorman Education

Our readers are offered a discount on Lorman seminars and courses. Check out their business, management and legal offers at this link to qualify for our discounts. They also offer green business training opportunities. Please visit for a complete listing of courses. Register online or call Lorman at 866-352-9539.
Home > By DEPARTMENTS > Sales and Marketing > Marketing Management > Advertising for Green Businesses and Community Development

Tappening -- BEYOND Recycling with Localization Campaign

Tap water gets attention from the "Tappening" public awareness campaign.

Find green business solutions
California water conservation with tap water

Advertising for Tap Water

Backlashes are a tool of marketers as much as a natural phenomenon in the marketplace. They point out disconnects between innovations and realities such as public awareness strategies. Bottled water and drinks is the latest convenience product to face the bright lights of a campaign for business change.

Advertising idea-power is being applied to green strategies. Ad Age reports that CocaCola is being targeted with an awareness campaign called "Tappening". Incoming Coca-Cola CEO Muhtar Kent will be receiving quite the welcoming gift come July '08.

Anti-Bottled Water Initiative

Tappening is the most recent in a string of anti-bottled water initiatives. Several city governments, including San Francisco and New York, have begun encouraging residents to drink tap water.

"This is a public-education initiative dressed up as a brand to change the context in which Coke does business in." The campaign aims to encourage consumption of tap water, as well as get consumers to buy reusable bottles emblazoned with messages including "Think Global. Drink Local."

DiMassimo, head of this public awareness campaign, plans to deliver 1 million recycled bottles to Coke, whom he said has agreed to recycle the bottles -- "but recycling also uses fossil fuels and burns energy and is wasteful, when you don't need to recycle."

Tappening is also exploring ways to help restaurants and delis make tap water profitable and is looking at several proposals for "non-disgusting" water fountains, Mr. DiMassimo said.

Read the full story:

Edited by Carolyn Allen, owner/editor of California Green Solutions
Green Solution Providers
Green companies directory
your green solutions - business, nonprofit, government program.
It's free.
| water conservation | bottled water | green marketing |

Share in Social Media

Sign Up For News & Information
Subscribe to our free solutions newsletter
"Ten+ Tips for Greening Your Office"

Read prior issues: California GreenLines

Search For Green Solutions

Custom Search
Green Career Center
Green Job Wizard
Career Certifications Directory

green job training certifications
Green Biz Center
Solutions For Green
Directory of Green Companies

Solutions for Alternative Energy

rose in natural systems
Green Living Center
Solutions for Green: Consumers

Solutions for Remodeling

Backyard Nature Center


"Knowing is not enough; we must apply. Willing is not enough; we must do." Goethe

Related Articles

Energy Generation Uses
Natural Resources | Water

Managing Black, Brown and Greywater

Customers Less Tolerant of Employee Rudeness Than Incompetence

Related Green Resources

Marcom Tips
Interactive & Video Tips

Career Resources

We encourage lifelong learning to support sustainable communities and provide these select resources to help you pursue green and sustainable self-development:

Lorman Business Training Directory of On-line Business and Compliance Classes

Green Job Wizard Job and Career Certifications Directory

Job & Career Resources

Sales & Marketing
Human Resources

Green Economy

Business Sectors
Natural Resources

Solutions For Green

About Us ~ Privacy Policy
Contact Us ~ Home

Text Link Ads

AD: Place your link here


We help you green your career, workplace and community by connecting you to quality green, sustainable and high performance resources. California Green Solutions focuses attention on effective solutions that sustain our natural systems. You can support our editorial work by supporting our advertisers and spreading the word about best practices and green solutions.
California Green Solutions is a publication of Carolyn Allen ~ Copyright ©2006-2030 Carolyn Allen

B2B | Job Certifications | Alternative Energy | Events | Green Directory | LED Lights | Remodeling |
CONSUMERS | Backyard Nature | Senior Health | MultiMedia Marketing | Marketing | Networking Events | Japan |