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Articles on sustainable marketing

Customer Management for Sustainable Marketing and Sales Customer Management for Sustainable Marketing and Sales
Top 10 Sustainable Performance Hallmarks for Business Sustainability hallmarks of performance require an infrastructure approach...
When Acting Green Backfires Acting green or being green -- strategic risk taking with RECs
Green Marketing - 4Ps PLUS Triple Bottom Line Green marketing includes promotion, product, price, place as well as people, profit and planet.

Edited by Carolyn Allen, managing editor of Solutions For Green Publication Date: 1/29/2007

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We help you green your career, workplace and community by connecting you to quality green, sustainable and high performance resources. California Green Solutions is one of the publications from Carolyn Allen, founder of Solutions For Green, who believes "every job can be a greener job" with effective solutions that sustain our natural systems. You can support our editorial work by supporting our advertisers and telling people you found them here! Please consider recommending the site...with a link or referral. We succeed in spreading the word about best practices and green solutions only with our readers' support.
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