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Home > Green News > SOLUTIONS MAGAZINE > Special Reports > Special Reports and Featured Products about Green Best Practices

Integrated Marketing and Sales Promotion for Sustainable Business

PR and advertising in the California Green Solutions media and marketing provides multiple impressions, message formats, and a SME targeted audience for sustainable busienss.

Find green business solutions
How does integrated marketing differ from traditional advertising and promotion? Integrated online, print, face-to-face and teleconferencing provides multiple approaches for your core message of green, sustainable business solutions.

As you know it takes several impressions to inspire your prospect to remember your name...and then want to check out your solution. Integrated marketing communications delivers those impressions in a consistent, easy-to-coordinate platform.

That's what "California Green Solutions" is. Multiple, consistent deliveries of your message to the same highly qualified green buyers in one geographic region.

How do you plan an integrated marketing campaign? A good marketing campaign provides:

  • Appealing, compelling message for specific audience
  • Multiple communication techniques
  • Multiple impressions over several months time
  • Targeted audience
  • Cost effective reach
Here's an example of an "Integrated Marketing Communications Plan" for a manufacturing company using our robust green marketing platform with diverse message media.

Sample Integrated Marketing Plan

GOAL Introduce new "Water Conservation Widget" to restaurants, assembly factories, landscapers.
BUDGET $10 per qualified lead with potential for $200/minimum orders. Develop prospect list of 500. Total budget $5000
POTENTIAL 100 orders @ $200 = $20,000 - $5000 = $15,000 revenue

"SoCal Green Solutions"
Integrated Media & Marketing Schedule

MONTH 1 FREE Directory Listing

FREE New Product News Release

Web SECTION SPONSORSHIP

Benefits include 24/7 searchable Internet presence, with multiple kinds of visibiliy: directory, news and display ad.
MONTH 2 E-Mail ad

Continue Web SECTION SPONSORSHIP

RESPOND to inquiries

P.S:...the directory and news release are still working for you!

Benefits include ongoing Web presence with repeat impressions as people educate themselves and search for greening solutions
MONTH 3 Reserve Seminar Sponsorship

THEME: "WATER CONSERVATION"

Continue Web SECTION SPONSORSHIP

RESPOND to inquiries

Close sales

Benefits include ongoing 24/7 searchable Internet presence and an exciting, cost-effective event to promote through all your normal marketing channels including letters, phone calls, personal contact and special invitations to prospects and key customers. Build credibility. Educate your prospects and business network. Responding to inquiries helps prospects narrow their solution strategy.
MONTH 4 Prepare appealing tabletop product demonstration

Select panel discussion rep, prepare informative handout & sales presentation

Continue Web SECTION SPONSORSHIP

RESPOND to inquiries

Close sales

Benefits include repeated impressions as well as new prospects through your ongoing Internet presence. Preparing for a seminar provides opportunities for staff development, as well as closed sales...leading to money in the bank! Put a response strategy in place -- early and consistent response builds your leads database!
MONTH 5 E-Mail ad

Continue Web SECTION SPONSORSHIP

Be sure you have an Expanded Directory Listing before the seminar!

RESPOND to inquiries

Close sales

Benefits include 24/7 searchable Internet presence..repetition...and happy customers! Ask for testimonials and add them to your website. Add product details to your Enhanced Directory Listing.
MONTH 6 SEMINAR Event

Continue Web SECTION SPONSORSHIP

Followup with Seminar Attendees

RESPOND to inquiries

Close sales

Benefits include face-to-face connections that build positive business relationships based on knowledge, personal "knowing" and backed up with 24/7 searchable Internet presence. Followup with ALL seminar attendees to spread the word and answer any specific questions they have about the green topic presented.
MONTH 7 Followup with Seminar Attendees

Continue Web SECTION SPONSORSHIP

RESPOND to inquiries

Close sales

Take a vacation!

Benefits include ongoing 24/7 searchable Internet presence, new relationships that can grow and generate word of mouth leads, money in the bank...and the satisfaction of a job well done! And Southern California will be cleaner and greener for it!

Call to match your needs with lead generation through "California Green Solutions". Our integrated green media and sustainable marketing strategy generates qualified leads.



Edited by Carolyn Allen, owner/editor of California Green Solutions
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