Rugs Create a Marketing Message with Design
Product Design Affects Environmental ImpactRugs are more environmentally friendly than carpets because they can be easily cleaned, moved, and given longer life with preventative care. Rugs are taking on a new face, as well. They are becoming fashion statements and politically uncorrect statements.
According to the Los Angeles Times, Los Angeles is a hotbed of irreverent rug design...and we aren't referring to men's hair pieces!
Message-Design StrategyWith this trend of message-design, there's an opportunity for "green messages" and the use of recycled content in these portable art canvases. Hmmm...
There are more varieties of rugs, more custom ones being made and more outlets selling them today. Rug designers -- some new to the industry -- are experimenting because they can.
Sophisticated computers now can translate intricate images into a rug, he said. Manufacturers also have more color combinations and fiber selections at their disposal. Rugs are three-dimensional as they stretch across the floor with the texture and sculptural qualities now possible with modern manufacturing techniques.
Although graffiti-inspired rugs may not cut into the market for a classic Persian or antique, long-established companies are rethinking what imagery is appropriate.
The Rug CompanyThe Rug Co., Los Angeles, courts interior design and fashion standouts such as Kelly Wearstler, Vivienne Westwood and Paul Smith. When working with these designers the company doesn't impose any restrictions beyond manufacturing constraints.
"We have seen the advent of the rug as an accessory," Christopher Farr, the London painter who turned to designing rugs in the 80s, said. "The rug with a fancy name attached to it has quickly become like a Marc Jacobs or Hermès handbag. It's perpetual novelty."
World Floor Covering AssociationThe World Floor Covering Association’s flooring information and retail floor store directory helps you find carpet, laminate and hardwood flooring
Anaheim, CA www.wfca.org
Some California Rug Manufacturers
Rodeo Carpet Mills, Inc.5900 East Slauson Avenue
Commerce, CA 90040
Cactus Mat Mfg. Co.4131 Arden Drive
El Monte, CA 91731
The Rug Company8202 Melrose Avenue
Los Angeles, CA 90046
Royalty Carpet Mills, Inc.17111 Red Hill Ave.
Irvine, CA 92614
SOURCE: LA TIMES
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