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Home > By DEPARTMENTS > Sales and Marketing > Sales Management for Green Companies, Green Services and Green Communities > Sales for Green and Sustainable Companies and Organizations

Ecolutionary Selling - Marketing Guidebook for Sustainable Furniture Sales

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Mary Hunt has authored a little, very helpful book on furniture marketing "Ecolutionary Selling".

She guides you through reducing the confusion in the sustainable furniture market and turn GREEN into GR$$N.

Environmental claims are regulated by the FTC -- and it is the manufacturer's and retailer's responsibility to provide credible information. This book about furniture can help you identify those credible claims so you’ll never be accused of "greenwashing" your product(s) when you know the rules.

And, since no one wants to go into new territory blind, Hunt has also included a sample of a Sustainable Standard application, plus a glossary of all the terms you’ll need to know.

Ebook Primer for Designers, Retail Sales, Buyers, Distributors and Manufacturers of Sustainable Furniture.

Most importantly you have the backbone of what makes up a Sustainable Marketing Data Sheet, and how to create your own.

The "Ecolutionary Selling" ebook includes:

  • A snap shot of Sustainable Furniture Trends
  • An overview of Life Cycle Assessment and why it’s central in a credible standard.
  • 24 Criteria that goes into Standards
  • Who’s doing what and why?
  • A two page comparison checklist of standards you need to know about.
Sign up on her website for a 6 page Summary of what Life Cycle Assessments are and how they are used inside Sustainable Standards. (For anyone who has to guide their company or product line's future.)

RESOURCE

Mary Clare Hunt



Edited by Carolyn Allen, owner/editor of California Green Solutions
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