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PlanetGreet brings Emeril Lagasse & Whole Foods Together with Local and Organic Foods

Emeril Green, a daily show will focus on organic and locally grown foods.

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PlanetGreen, a 24-hour Green TV Channel by Discovery Networks

Discovery Networks is engaging affiliates, sponsors and consumers with eco-friendly initiatives by launching its 24-hour Green TV channel. Discovery Home Channel is being re-branded as the foundation of Discovery PlanetGreen, a new multimedia content initiative. A sister website called TreeHugger features environmental news.

Discovery PlanetGreen, a global, cross-platform initiative including the first-ever 24-hour television network dedicated solely to green lifestyle programming. The initiative also includes a $50 million investment in new original content and a robust multi-platform offering with interactive tools and comprehensive "how-to" resources.

The first initiative could enhance existing paperless billing campaigns by various operators by offering cross-channel spots, as well as Web and phone campaigns, that focus on the environmental benefits of paperless billing and statements.

The other ad portion of Discovery’s Planet Green push comes in the form of affiliate-taggable eco-tips to drive business for affiliates and to drive traffic to Planet Green.

Finally, Discovery will promote Planet Green in select markets via its annual Animal Planet Expo, a multicity tour that kicked off Memorial Day weekend.

Emeril Green Cooking Show with Whole Foods Local and Organic Foods

Bam! Celebrity chef Emeril Lagasse has contracted to appear on Planet Green for a new original series entitled "Emeril Green," which will be shot on location at Whole Foods Market. Planet Green, Discovery Communications’ new 24/7 eco-lifestyle television network, is set to launch in June 2008 with a full slate of original series and specials premiering throughout the summer.

The daily show will focus on organic and locally grown foods. Whole Foods employees will hand pick ingredients for every recipe.

Edited by Carolyn Allen
| food | television | media | green marketing | green media |


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