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Home > By DEPARTMENTS > Green Operations > Standard Operating Procedures for Green and Sustainable Business Operations > Pollution Prevention > Pollution Prevention - P2

Zero Emission Wall Plasters for Commercial Interiors - American Clay Earth Plasters

ENJARRE by American Clay is a single-coat plaster directed at the commercial and multi-unit residential markets.

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interior design and air quality Saving wall finishes Zero emission paints -- or plasters -- are helpful in reducing off-gassing which causes discomfort and health challenges in our increasingly indoor living and working spaces. As zero-emission products are developed, additional benefits are being identified.

American Clay Earth Plasters, has created ENJARRE (pronounced n-har-ray), a single-coat plaster directed at the commercial and multi-unit residential markets.

Sprayed on, ENJARRE contains zero VOCs, is a hard, durable, mold-resistant, non-toxic, reimulsifiable plaster finish – with no inherent waste on-site – and comes pre-tinted, with eight colors initially available.

This "green" plaster can be applied to multiple substrates, cover CMU blocks in one pass, and typically lasts for the life of the walls.

ENJARRE gives builders a product that helps provide improved indoor air quality and beauty--and can contribute toward up to seven LEED points (five in most areas)--at a very competitive price.

American Clay Enterprises’ mission is to bring universal awareness to the value of environmentally conscious products for indoor spaces.

With the drywall market the most dominant in commercial construction, the company American Clay made this market its primary target with ENJARRE and therefore, considered carefully the varying regional building habits/costs during their R&D phase to ensure their ability to compete.

According to the manufacturer, typical wall finishes range from (a) gypsum plus paint on drywall with an average cost (product + labor) of $1.75/sq. ft. to (b) texture plus paint, average $.85/sq. ft., or (c) smooth wall plus paint, average $1.26/sq. ft. ENJARRE, with labor, is estimated at $.85-1.20/square foot.

"The challenge with our premium products has been to compete with low installation costs for typical commercial finishes like ‘texture & paint’," states Croft Elsaesser, American Clay CEO and co-Founder. "With ENJARRE, we can provide the benefits of American Clay to production and commercial installations while providing the developers and builders with a competitive edge."

Labor for ENJARRE application is minimal, providing an additional cost savings. Created to be sprayed on with statur tube driven texture machine, eight hours of labor equates to 2000 sq. ft. of completed wall space. The plaster can, however, also be hand-troweled, in order to gain more from the product’s textural qualities. The plaster can be built to 3/8” thickness, if desired, and the end result is a matte finish, which is more reflective of today’s desire for a more modern, natural and simple backdrop for residential and many commercial projects.

Packaged in 80-pound recyclable sacks also reduces cost by creating less waste.

According to American Clay, ENJARRE resists mold (without toxic fungicides), contains zero VOCs, is non-toxic, biodegradable, fade-resistant, non-flammable, easy to maintain, has high consistency, repels dust, and the manufacturing process uses low inherent energy.

ENJARRE is a blend of post-industrial aggregates, clays, and pigments. Clients can request the product be mixed with American Clay’s most chemically-green binder, Mud Glue™. As an alternative, clients can use a PVA-based ENJARRE AddMix binder that maintains the zero-VOC, non-toxic, biodegradable properties while providing workability similar to modern products, and at slightly lower cost than the Mud Glue™.

"These options make ENJARRE the most sustainable product in this field," states the green manufacturer. As a green-committed company, American Clay is continually using R&D to move toward using sustainable versions of current polymer technology.


American Clay produces award-winning, all-natural interior wall finishing products. American Clay is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM, and its products are patent pending. The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S. The website,, offers information on additional products, ordering, technical specifications, product application and additional resources and links.

Edited by Carolyn Allen, owner/editor of California Green Solutions
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