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Home > Feature Articles > Logistics and Vehicle Fleet Management

Planettran Hybrid Taxi and Limo Service Available in San Francisco and Oakland

Planettran provides hybrid Prius taxi and limo service in San Francisco Bay area for greener livery fleet management.

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Transportation managers of taxis and limo services

Why are livery fleets, the largest class of public vehicles on city streets, comprised mostly of large, inefficient, gas-guzzling beasts? That is changing.

Eco-friendly taxi and limo services are springing up. More than 300 hybrid taxis have gone into service in New York and San Francisco since late 2005.

Hybrids for Fleet Managers

All-hybrid airport car service PlanetTran has West Coast operations in San Francisco, Oakland and San Jose Airports.

R. Seth Riney, aerospace engineer and founder of PlanetTran holds the vision: an urban transportation infrastructure that utilizes the most efficient transportation technology available. The mission: start a livery service based exclusively on the hybrid electric/gas Toyota Prius, the most technologically advanced vehicle on the road.

PlanetTran is the Nation's first public auto service to utilize ultra fuel efficient hybrid vehicles exclusively. They provide individuals and organizations with scheduled car service in hybrid cars and primarily serve the airports in greater Boston and the Bay Area, but can drive their clients anywhere they need to go with a reservation.

Riney started his venture by keeping a day job and ferrying friends and family who were willing to pay for a life in early mornings and evenings. After a few months, he squirreled away enough money to hire his first employee and put a down payment on a second Prius. He kept adding more hybrids and more drivers as his cash stash grew.

Growth of Greener Fleets and Fleet Maintenance

Today, Mr. Riney's business, PlanetTran, has grown to a fleet of 35 hybrids and about 75 employees. He has expanded his taxi service to San Francisco with the help of investors.

New Hybrid Choices: The Mariner for Livery

New choices are entering the hybrid vehicle market. At the fall 2007 livery industry convention, an environmentally friendly hybrid engine makes the livery-packaged Mercury Mariner capable of getting 34 miles a gallon in the city, easily triple the mileage of a maxed-out Hummer.

Mariner Fleet Automobiles for Livery Service

The Mariner is the first manufacturer-sponsored hybrid made specifically for livery service.


Edited by Carolyn Allen, owner/editor of California Green Solutions
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