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Internet Marketing using Video and Social Media

Internet Marketing is not your grandaddy's tv advertising!

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Internet Marketing with Video and Social Media is Different!

Marketing on the Internet is NOT like television. Commercials don't grab attention...but videos DO grab eyeballs...and viral heartstrings!

Josh Bernoff, VP and Principal Analyst at Forrester Research, reports that some marketers are finding success by putting videos into social networks. Not ads, but content of value to the members of the networks.

Making interesting videos is more like creating a PODCAST than a commercial. It's friendly. It's informative. It's interesting. And it can have more talking heads than a commercial...but they need to be interesting people with intriguing things to share. Cutting edge science and innovation. Passion. Humor. Practical solutions. Something viewers want to watch for up to 2 or 3 minutes.

Edited by Carolyn Allen
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