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Green Effie Awards for Eco Marketing Communications

Green Effie awards recognize effective eco-marketing communications by major corporations and their creative teams

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Advertising and Marketing Awards for Green and Sustainable Creative Management

As more and more companies are incorporating Green themes into their marketing messages, the Effie Awards single out marketing communications that have been proven to be effective in support of eco issues. The Green Effie Award is sponsored by Discovery Communications’ network, Planet Green.

Eligibility for The Green Effie - Marketing Communications

The Green Effie is for: Marketing Communications for eco issues (e.g. sustainability, healthy lifestyle, energy conservation, green products / services, green business alignment, etc.) Any case in which the core communications idea is centered on an eco issue is eligible. The award will be similar in approach to the existing Effie for non-profit initiatives which exists to call attention to important / effective marketing communications in the fields of non-profit causes.

2008 Green Effie Awards

GE, HSBC, and Wal-Mart are the inaugural winners of the Green Effie award for effective green marketing. GE’s “Ecomagination Round Two,” (created by BBDO New York), Wal-Mart’s “PSP 2007- Personal Sustainability Project” (in partnership with Saatchi & Saatchi S), HSBC’s “There’s No Small Change” (created by JWT) each earned a nod.

The companies' high profiles should give green marketing a shot in the arm, according to Eric Ryan, chair of the Green Effie award jury and co-founder of Method. “Green has the most to gain when extremely large companies take the opportunity to create change,” he said in a statement.

The winners will learn if they won a Gold, Silver, or Bronze Effie when the awards are handed out at the 40th Annual Effie Gala on June 4 in New York City.

About the Effied

Effie awards highlight great ideas that achieve real results and the strategy that goes into creating them.

Effie winners represent client and agency teams who tackled a marketplace challenge with a big idea and knew exactly how to communicate their message to their customer.

Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie and more than 30 national Effie programs.


Edited by Carolyn Allen, owner/editor of California Green Solutions
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