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Al Gore Campaign Says 'It's important to change the laws'

Al Gore launches cleantech venture capital business and a $300 million ad campaign to change the laws on climate change

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Al Gore is launching one of the biggest public advocacy ad campaigns in history to convince Americans that the government needs to act on climate change. The former vice president and Nobel Peace Prize winner is helping to fund a $300 million campaign from the Alliance for Climate Protection aiming at pushing for action on climate change from Washington.

Gore, the Washington Post reports, will donate award money from the peace prize, proceeds from the movie and book "An Inconvenient Truth," and his salary from Menlo Park-based Kleiner Perkins Caufield & Byers to the cause.

"The simple algorithm is this: It's important to change the light bulbs, but it's much more important to change the laws," Gore tells the Post. "The options available to civilization worldwide to avert this terribly destructive pattern are beginning to slip away from us. The path for recovery runs right through Washington, D.C."

While Gore told the Post that he's encouraged the three remaining major presidential candidates all back some form of cap on carbon emissions, he added that follow-through on such proposals is dependent on broad-based public support.

Gore has increasingly devoted himself to fighting global warming since the 2000 presidential election, winning an Academy Award for "An Inconvenient Truth," and sharing the Nobel Peace Prize with U.N. climate scientists. He has also focused on the business of green, working with Kleiner Perkins to fund clean tech companies.

Word of the ad campaign follows news that Generation Investment Management LLP, the investment firm founded by Gore and former Goldman Sachs Asset Management CEO David Blood, would get into the venture capital business, the Wall Street Journal's Environmental Capital blog reports. The group will fund cleantech companies.

Source: GreenBizJournal

Edited by Carolyn Allen, owner/editor of California Green Solutions
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