Green business, green careers and job training
Solutions that build smart communities with green careers and sustainable businesses!

Save on Career Education through Lorman Education

Our readers are offered a discount on Lorman seminars and courses. Check out their business, management and legal offers at this link to qualify for our discounts. They also offer green business training opportunities. Please visit for a complete listing of courses. Register online or call Lorman at 866-352-9539.
Home > By DEPARTMENTS > Sales and Marketing > Marketing Management > Branding for Marketing Impact

House Parties for Branding Outreach to Women

House parties reach women through friendships and provide great opportunity to share green information and product introductions

Find green business solutions

Social Branding for Women

House parties are gaining popularity -- maybe as a response to busy lives and less social connections for parents who run delivery services for their children!

Marketers are taking note that women, in particular, enjoy getting together with friends and family at themed house parties. I can see "green house parties" that would be great opportunities to introduce new green products and share tips about how to green a home. Women are very interested in organic and local foods, non-toxic cleaning products, simple energy saving solutions...and information about shopping for special deals and prices!

House Parties for Women

House parties can be a great educational and branding technique for green companies.

Like just about every marketer, The Hershey Company is increasingly looking to leverage social media, experiential marketing and other nontraditional means of generating brand word-of-mouth.

Hershey Chocolate House Parties

Depending on the marketer's goals/needs, host candidates may come through the brand's own customer/prospect databases--in this case, opt-ins to Hershey's e-newsletters and Web sites--or the House Party site, where consumers can look through a list of upcoming parties and apply to host ones that appeal to them. (House Party vets applicants with questionnaires, choosing ones who fit the target demographics, are eager to blog/post and network around the event, have positive perceptions of or histories with the brand, etc.)

In addition to samples of the three Bliss varieties, hosts received goodie bags for attendees. Those interested in having a party where attendees created their own "Blissful Memories Scrapbooks" could access downloads of scrapbooking supplies. Other hosts chose to use a "Bliss or That" trivia game theme.

About Women's Priorities...

Rather than being touted as an end-of-day reward or escape, Bliss is positioned as a part of "celebrating and appreciating the everyday joys of life"--and for many women, time with family and friends is high up on the list of those joys, Cook points out.

Hershey's Experiential party

Edited by Carolyn Allen, owner/editor of California Green Solutions
Green Solution Providers
Green companies directory
your green solutions - business, nonprofit, government program.
It's free.
| green marketing | women | marketing communications |

Share in Social Media

Sign Up For News & Information
Subscribe to our free solutions newsletter
"Ten+ Tips for Greening Your Office"

Read prior issues: California GreenLines

Search For Green Solutions

Custom Search
Green Career Center
Green Job Wizard
Career Certifications Directory

green job training certifications
Green Biz Center
Solutions For Green
Directory of Green Companies

Solutions for Alternative Energy

rose in natural systems
Green Living Center
Solutions for Green: Consumers

Solutions for Remodeling

Backyard Nature Center


"Knowing is not enough; we must apply. Willing is not enough; we must do." Goethe

Related Articles

US takes China to WTO court for pushing clean energy too aggressively ... HUH?

Customers Less Tolerant of Employee Rudeness Than Incompetence

Igniting Inspiration in Communication - J Marshall Roberts (5 videos)

Related Green Resources

Marcom Tips
Interactive & Video Tips

Career Resources

We encourage lifelong learning to support sustainable communities and provide these select resources to help you pursue green and sustainable self-development:

Lorman Business Training Directory of On-line Business and Compliance Classes

Green Job Wizard Job and Career Certifications Directory

Job & Career Resources

Sales & Marketing
Human Resources

Green Economy

Business Sectors
Natural Resources

Solutions For Green

About Us ~ Privacy Policy
Contact Us ~ Home

Text Link Ads

AD: Place your link here


We help you green your career, workplace and community by connecting you to quality green, sustainable and high performance resources. California Green Solutions focuses attention on effective solutions that sustain our natural systems. You can support our editorial work by supporting our advertisers and spreading the word about best practices and green solutions.
California Green Solutions is a publication of Carolyn Allen ~ Copyright ©2006-2030 Carolyn Allen

B2B | Job Certifications | Alternative Energy | Events | Green Directory | LED Lights | Remodeling |
CONSUMERS | Backyard Nature | Senior Health | MultiMedia Marketing | Marketing | Networking Events | Japan |