Green business, green careers and job training
Solutions that build smart communities with green careers and sustainable businesses!

Save on Career Education through Lorman Education

Our readers are offered a discount on Lorman seminars and courses. Check out their business, management and legal offers at this link to qualify for our discounts. They also offer green business training opportunities. Please visit for a complete listing of courses. Register online or call Lorman at 866-352-9539.
Home > By DEPARTMENTS > Sales and Marketing > Marketing Management > Media & Public Relations for Green Companies and Communities

Discovery Launches

Discovery launches "Green Planet" the first 24/7 cable channel of eco-tainment.

Find green business solutions
Discovery Studios is the recently-created division of Discovery Communications charged with developing and producing original series, specials, theatrical documentaries and short form content for Discovery’s television networks.

Veteran television executive Nancy Daniels has been named Vice President of Development and Production for Discovery Studios. Based in Burbank, Calif., Daniels will oversee all West Coast production and development activities for Discovery Studios. Projects now under her supervision include programs for TLC, Travel Channel, Planet Green, Discovery Health Channel and others.

About Discovery Studios

Discovery Studios is devoted to the creation of original television series and specials, theatrical films and short-form content within Discovery Communications, the number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries.

Through TV and digital media, Discovery's 100-plus worldwide networks include Discovery Channel, TLC, Animal Planet, The Science Channel, Discovery Health and Discovery HD Theater. Discovery Communications is owned by Discovery Holding Co. (NASDAQ: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman. For more information about Discovery Communciations visit

For more information about Planet Green visit

For more information about SUBMISSIONS visit

MEDIA WATCH: Planet Green Launches June 11, 2008

Discovery is introducing Planet Green, a cable brand promoted as the first 24-hour channel dedicated to eco-friendly living. The 24-hour eco-oriented lifestyle network will launch with 50 million cable homes. It is the highest-profile cable channel introduction of the year, and an equally risky one. By wrapping itself in the planet, Discovery is betting that “eco-tainment” will appeal to viewers.

The channel’s programming is studded with celebrities such as

  • Chef Emeril Lagasse hosting a cooking show featuring organic and locally grown foods, and "Entourage" star Adrian Grenier living a green life.
  • "Greensburg," a 13-episode documentary series, follows the story of a small Kansas community coming together after being hit by a 5-rated tornado in May 2007. The series is produced by Leonardo DiCaprio's production company, Appian Way, along with Craig Piligian's Pilgrim Films & Television.
  • "Hollywood Green," a weekly entertainment magazine, will showcase earth-conscious celebrities.
  • "G Word," a daily series hosted by two news correspondents
  • "Wrecklamation," billed as recycling on steroids.

The channel has almost all original programming — partly because there was not an available vault of entertaining environmental programming to tap into. Part of their challenge has been educating the production community that may have had certain expectations of what green content is.

Planet Green's Target Audiences

Planet Green will speak to people who want to understand green living and to those who truly want to make a difference by providing tools and information to meet the critical challenge of protecting our environment. Planet Green's platforms include leading eco-lifestyle website and the recently launched solutions-oriented Discovery is also launching Discovery Education Green, a K-12 service that hosts dynamic media content correlated to state standards. Discovery Education Green will help teachers integrate Green lessons into their curriculum and empowers students to make more environmentally conscious decisions.

Planet Green's Sponsorship

GM is the first advertiser to sign on to Discovery Studios--a full-service production division of Discovery Communications--established to create original, short-form video content.

GM's deal also includes traditional commercial messaging on Planet Green, where the carmaker will focus on its fuel-efficient vehicles, hybrids and biofuel vehicles.

Planet Green's Promotion

Timed to the switch from Discovery Home to Planet Green, Discovery marketers are conducting “Random Acts of Greenness.” At the Indianapolis 500 last month, they handed out T-shirts and beach balls to consumers who exemplified green living, and sponsored the cleanup day after the race. The giveaways will continue in New York, Milwaukee; Washington; and San Diego, San Francisco and Oakland, Calif.

On launch day, Wednesday, June 11, 2008. Mr. Zaslav will throw out the first pitch in Washington, and the stadium’s JumboTron will count down to the channel’s 6 p.m. debut. Also that day, all the Discovery cable networks will show green logos.

The New York Post is going green on Wednesday, too: the newspaper will turn its flag green that day and feature advertisements for the channel all week. The newspaper will also give away 250 bicycles with Planet Green branding.

“This is a new genre,” Ms. O’Neill said. “People don’t have any set expectations of what green media is, and we’re defining it — as really funny, engaging, entertaining and definitely credible.”

Planet Green:

Discovery Studios:

1 Discovery Place
Silver Spring, MD 20910
Tel: +1 (240) 662-2000

2600 West Olive Avenue
5th Floor
Burbank, CA 91505
Tel: +1 (818) 333-5255

Edited by Carolyn Allen, owner/editor of California Green Solutions
Green Solution Providers
Green companies directory
your green solutions - business, nonprofit, government program.
It's free.
| television | media | green advertising |

Share in Social Media

Sign Up For News & Information
Subscribe to our free solutions newsletter
"Ten+ Tips for Greening Your Office"

Read prior issues: California GreenLines

Search For Green Solutions

Custom Search
Green Career Center
Green Job Wizard
Career Certifications Directory

green job training certifications
Green Biz Center
Solutions For Green
Directory of Green Companies

Solutions for Alternative Energy

rose in natural systems
Green Living Center
Solutions for Green: Consumers

Solutions for Remodeling

Backyard Nature Center


"Knowing is not enough; we must apply. Willing is not enough; we must do." Goethe

Related Articles

Igniting Inspiration in Communication - J Marshall Roberts (5 videos)

Crowdsourcing Is the New Source for Jobs -- and Creative Self-employment

New Product THIS Climate !#?$?

Related Green Resources

Marcom Tips
Interactive & Video Tips

Career Resources

We encourage lifelong learning to support sustainable communities and provide these select resources to help you pursue green and sustainable self-development:

Lorman Business Training Directory of On-line Business and Compliance Classes

Green Job Wizard Job and Career Certifications Directory

Job & Career Resources

Sales & Marketing
Human Resources

Green Economy

Business Sectors
Natural Resources

Solutions For Green

About Us ~ Privacy Policy
Contact Us ~ Home

Text Link Ads

AD: Place your link here


We help you green your career, workplace and community by connecting you to quality green, sustainable and high performance resources. California Green Solutions focuses attention on effective solutions that sustain our natural systems. You can support our editorial work by supporting our advertisers and spreading the word about best practices and green solutions.
California Green Solutions is a publication of Carolyn Allen ~ Copyright ©2006-2030 Carolyn Allen

B2B | Job Certifications | Alternative Energy | Events | Green Directory | LED Lights | Remodeling |
CONSUMERS | Backyard Nature | Senior Health | MultiMedia Marketing | Marketing | Networking Events | Japan |