Green business, green careers and job training
Solutions that build smart communities with green careers and sustainable businesses!

Save on Career Education through Lorman Education

Our readers are offered a discount on Lorman seminars and courses. Check out their business, management and legal offers at this link to qualify for our discounts. They also offer green business training opportunities. Please visit for a complete listing of courses. Register online or call Lorman at 866-352-9539.
Home > By DEPARTMENTS > Sales and Marketing > Marketing Management > Advertising for Green Businesses and Community Development > Green Electronic Media

Mobile Advertising Trends Mobile Advertising Trends in US, Europe and Asia

Europe and Asia lead the mobile innovation market, with US companies lagging with static image ads.

Find green business solutions

Mobile Advertising Tops 3 Billion Users Worldwide

Advertisers are working hard to master mobile, not least because its potential as a medium far outstrips the Web on PCs. Mobile tops 3 billion users worldwide, while PC use is at 1.2 billion, and each of the increasingly Web-enabled digital handsets is a personal connection to an individual.

According to USA Today reports, "Despite accounting for about a third of global mobile ad spending, the USA lags in creativity. Much of the spending is still for text messages and simple banners."

Mobile is Leader in Emerging Markets

Important for global marketers, mobile handsets are the dominant way people access the Web in many emerging markets, as it is far cheaper, says John Gauntt, senior analyst at digital ad tracker eMarketer. With a computer, "The cost of entry to get Internet access is about $1,200 for the PC and broadband; a mobile is less than half the cost."

Mobile Advertising Market Stats

As updated handsets spread and ad effectiveness measures are perfected, worldwide advertisers' spending on mobile will pass $19 billion in 2012, eMarketer predicts, up from about $3 billion this year.

Overall Web ad spending, which includes mobile, is estimated at $45 billion this year.

Mobile Innovation for Interactivity

"Europe and Asia are ahead in mobile social networking and video, and doing mini-websites, content downloads and film trailers. Says Gauntt: "The paradox right now is that if you're a hotshot creative (ad worker) and want to push mobile to the limit, you have to go to Europe and Asia."

Mobile Innovators in Europe and Asia

"The pace for mobile won't be set in the U.S.," says Michael Baker, vice president and head of Nokia Interactive Advertising. "It's a global medium that's different from all other channels. It's cost effective and usually the centerpiece of a strategy. (That's) very different from what's going on in the U.S., which is mini-banner ads."

Mobile Is Different Than the Web

"There's a perception that (mobile) is like the Web, and if you can do it on the Web, you can do it on mobile, which has a limited real estate," says Maruca. "You have to be more thoughtful and creative at the same time."

Among reasons mobile advertising is a challenge is that the handset is not a smaller TV or PC, it's a different user experience. Just as it does not work to replicate TV ads on PCs, marketers can't simply downsize PC advertising for mobile.

The allure is that there is a lot more interaction you can do from a mobile device, and the potential for the demographic information is much higher.

While those simple ads may even be better for developing countries, where users are unfamiliar with more sophisticated ad styles, they may underwhelm U.S. users.

USA Today

Edited by Carolyn Allen, owner/editor of California Green Solutions
Green Solution Providers
Green companies directory
your green solutions - business, nonprofit, government program.
It's free.
| mobile | green advertising | international |

Share in Social Media

Sign Up For News & Information
Subscribe to our free solutions newsletter
"Ten+ Tips for Greening Your Office"

Read prior issues: California GreenLines

Search For Green Solutions

Custom Search
Green Career Center
Green Job Wizard
Career Certifications Directory

green job training certifications
Green Biz Center
Solutions For Green
Directory of Green Companies

Solutions for Alternative Energy

rose in natural systems
Green Living Center
Solutions for Green: Consumers

Solutions for Remodeling

Backyard Nature Center


"Knowing is not enough; we must apply. Willing is not enough; we must do." Goethe

Related Articles

Igniting Inspiration in Communication - J Marshall Roberts (5 videos)

Crowdsourcing Is the New Source for Jobs -- and Creative Self-employment

New Product THIS Climate !#?$?

Related Green Resources

Marcom Tips
Interactive & Video Tips

Career Resources

We encourage lifelong learning to support sustainable communities and provide these select resources to help you pursue green and sustainable self-development:

Lorman Business Training Directory of On-line Business and Compliance Classes

Green Job Wizard Job and Career Certifications Directory

Job & Career Resources

Sales & Marketing
Human Resources

Green Economy

Business Sectors
Natural Resources

Solutions For Green

About Us ~ Privacy Policy
Contact Us ~ Home

Text Link Ads

AD: Place your link here


We help you green your career, workplace and community by connecting you to quality green, sustainable and high performance resources. California Green Solutions focuses attention on effective solutions that sustain our natural systems. You can support our editorial work by supporting our advertisers and spreading the word about best practices and green solutions.
California Green Solutions is a publication of Carolyn Allen ~ Copyright ©2006-2030 Carolyn Allen

B2B | Job Certifications | Alternative Energy | Events | Green Directory | LED Lights | Remodeling |
CONSUMERS | Backyard Nature | Senior Health | MultiMedia Marketing | Marketing | Networking Events | Japan |