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Naturally Successful: Green Business Entrepreneuship - DVD by 11 Green Leaders

"We need solutions at the speed of business,” and green business entrepreneurs are leading the way with green innovation and green jobs

Find green business solutions

"Entrepreneurs can achieve sustainable success – profits, growth and, yes, happiness – by building businesses rooted in sound values."

Business may be one of the main culprits for creating the environmental and social ills the world faces today, but it also may provide the most effective solutions.

That is, according to green business gurus such as Hunter Lovins, Van Jones, Mark Albion and Bob Willard. Their point is that entrepreneurs can achieve sustainable success – profits, growth and, yes, happiness – by building businesses rooted in sound values.

"We need solutions at the speed of business,” says Lovins, author, speaker and founder of Natural Capital Solutions.

Van Jones, President of the Ella Baker Center for Human Rights, adds that the U.S. should focus on creating green collar jobs and recognizing that the greatest business opportunities will come from businesses that are good to people and the environment.

A new DVD titled, Naturally Successful: Entrepreneurship that redefines the bottom line, explores entrepreneurship from the perspective of the triple bottom line: businesses committed to economic, social and environmental measures of success.

Eleven top experts, consultants and authors offer insights on building a values-driven business, providing meaningful leadership, achieving results beyond profits, serving customers, thinking long-term, seizing opportunities in new and existing markets, creating a thriving business and embracing a new type of capitalism.

They cite numerous examples to explain why companies that are embracing green practices are experiencing outstanding growth, higher profits, lower risk and stronger brand recognition.

A preview and information about the experts interviewed are available on the producer’s Web site at The 78-minute program was produced by Arnold Creek Productions, Inc. which produces award-winning videos on sustainability used by higher education, businesses and organizations worldwide.

Previous releases include “Good Food, Good Business” and “Architecture to Zucchini: The people, companies and organizations pioneering sustainability.”

Contact: Doug Freeman at (503) 246-2439

Edited by Carolyn Allen, owner/editor of California Green Solutions
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