Green business, green careers and job training
Solutions that build smart communities with green careers and sustainable businesses!

Save on Career Education through Lorman Education

Our readers are offered a discount on Lorman seminars and courses. Check out their business, management and legal offers at this link to qualify for our discounts. They also offer green business training opportunities. Please visit for a complete listing of courses. Register online or call Lorman at 866-352-9539.
Home > By DEPARTMENTS > Sales and Marketing > Sales Management for Green Companies, Green Services and Green Communities > Lead Generation & Management

100 Quality Connections - Secret to Quality Business Networking

Quality business relationships are the heart of lead generation, sales and implementation of green solutions. Think 100 -- and you'll be able to pace your marketing...and serve your valued clients better!

Find green business solutions
Marketing is all about reaching out, and building relationships, and reaching out some more. But if you've been inundated by untargeted "reaches" you will understand this quote from John Kremer, one of our national leaders in book marketing. His message also applies to green products...or any product, for that matter!

100 Key Relationships

"... the best thing you can do for your book is to focus on 100 key media and marketing contacts and then build relationships with them. That means: Do your research. Get to know their audiences, their customers, their needs, the way they want to be approached, what they need from you, etc. Then and only then, contact them telling them how your book fits their needs and the needs of their customers or audience. I hope this helps you understand why I offered the golden nugget as I did." John Kremer

100 Key Contacts and Qualified Leads

How many friends can you handle? How many "friendlies" can you build relationships with?

My husband and I work a lot with business networking because of his service, >"". We've been noticing recently a lot of discussion of "friends" and the very different definitions of that term. There are "on-line friends", "real friends", "Friendster Friends", and then there are lead generation terms such as contacts, leads, prospects and customers. And valued customers. And advisors.

With all these levels of relationships, it gets to be work keeping pace and building productive, mutually beneficial relationships!

But that is really the essence of green marketing. You can hype your solution to the entire world, but if you don't get down to the one-to-one with the person who actually wants to implement your specific solution -- all that hypsterism is for nothing.

So, maybe thinking in terms of 100 really good contacts in the media, in your industry and prospects is a good number to shoot for.

That's the concept behind our new California Green Solutions >Vendor Directory Program -- we are helping green companies reach 100 quality leads. If you see the benefit of quality leads, check out our brand spankin' new inquiry service that's been three years in incubation. Yes, it does feel kind of like giving birth to an elephant!

But 100 leads -- that has a nice ring to it!

Edited by Carolyn Allen, owner/editor of California Green Solutions
Green Solution Providers
Green companies directory
your green solutions - business, nonprofit, government program.
It's free.
| green marketing | lead generation |

Share in Social Media

Sign Up For News & Information
Subscribe to our free solutions newsletter
"Ten+ Tips for Greening Your Office"

Read prior issues: California GreenLines

Search For Green Solutions

Custom Search
Green Career Center
Green Job Wizard
Career Certifications Directory

green job training certifications
Green Biz Center
Solutions For Green
Directory of Green Companies

Solutions for Alternative Energy

rose in natural systems
Green Living Center
Solutions for Green: Consumers

Solutions for Remodeling

Backyard Nature Center


"Knowing is not enough; we must apply. Willing is not enough; we must do." Goethe

Related Articles

US takes China to WTO court for pushing clean energy too aggressively ... HUH?

Customers Less Tolerant of Employee Rudeness Than Incompetence

Igniting Inspiration in Communication - J Marshall Roberts (5 videos)

Related Green Resources

Marcom Tips
Interactive & Video Tips

Career Resources

We encourage lifelong learning to support sustainable communities and provide these select resources to help you pursue green and sustainable self-development:

Lorman Business Training Directory of On-line Business and Compliance Classes

Green Job Wizard Job and Career Certifications Directory

Job & Career Resources

Sales & Marketing
Human Resources

Green Economy

Business Sectors
Natural Resources

Solutions For Green

About Us ~ Privacy Policy
Contact Us ~ Home

Text Link Ads

AD: Place your link here


We help you green your career, workplace and community by connecting you to quality green, sustainable and high performance resources. California Green Solutions focuses attention on effective solutions that sustain our natural systems. You can support our editorial work by supporting our advertisers and spreading the word about best practices and green solutions.
California Green Solutions is a publication of Carolyn Allen ~ Copyright ©2006-2030 Carolyn Allen

B2B | Job Certifications | Alternative Energy | Events | Green Directory | LED Lights | Remodeling |
CONSUMERS | Backyard Nature | Senior Health | MultiMedia Marketing | Marketing | Networking Events | Japan |