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Green Events + Green Cable Show Spread the Green Lifestyle

Pink Cloud Events is a full-service event production company based in Los Angeles, bringing lifestyle debuts to TV and local communities.

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Sarah Shewey Brings Green to Fashion & Lifestyle Events with Pink Cloud Events

Sarah Shewey of Pink Cloud Events, LA's young-fast-cool green event production company, will be featured on two episodes of the hippest green lifestyle television show, "Alter Eco", which follows the encounters of HBO Entourage star Adrian Grenier and co-hosts: fashion model Angela Lindvall, green guru Boise Thomas, and eco-renovator Darren Moore.

Alter Eco on Planet Green by Discovery

Alter Eco debuted on June 4th as one of the leading shows for Discovery's new cable network, Planet Green, which is the first and only channel to exclusively feature environmental content 24 hours a day. The show follows Adrian and his green team in a raw documentary, unscripted style of filming unique individuals and cultural icons learning how to negotiate simple green lifestyle choices in a complex world.

On the show, Sarah introduces Adrian and Boise to David Burns and Matias Viegener of Fallen Fruit (, an urban activist art collective that encourages us to question our surroundings and interact deeper with our community through guided tours of places in Los Angeles where fruit is available in public spaces. Pink Cloud Events also greens over a photo shoot for Spanish Vogue with supermodel and Alter Eco co-host Angela Lindvall. The cover and 8-page spread is scheduled to release in August. Tips on greening events such as food and beverage selection, low energy use, waste disposal and re-purposing materials are shared.

"I'm very excited to be a part of Planet Green's "Alter Eco", as it shows the accessible options of a green lifestyle and de-contextualizes the radical, hippy image of conscious living to millions of Americans. Working with the cast and crew that Peter Glatzer and Adrian put together has been such a positive experience. I hope that our contribution to the show will inform viewers of the healthy and responsible choices available in planning a fun event," says Sarah Shewey, founder and lead producer of Pink Cloud Events.

"Alter Eco" airs on Mondays at 9 p.m. PST/EST. You can find Planet Green's local cable channel listing by going to

Green Event: Alex von Furstenberg's new surf shop, Clout Malibu

Pink Cloud Events' next happening will be the opening of Alex von Furstenberg's new surf shop, Clout Malibu, on June 26. Pink Cloud will also be producing the Green Lifestyle Area of the Abbot Kinney Festival on September 28, 2008. This event is free and open to the public, and offers a fresh take on festivals and green showcases – shifting the focus of green living from products to people.

Pink Cloud - Green Events Production Company

About Pink Cloud Events: A full-service event production company based in Los Angeles with clients around the world, Pink Cloud Events specializes in pairing brands and organizations with fine artists and eco-friendly resources.

Pink Cloud has thrown numerous parties for private individuals, fundraiser galas such as the Los Angeles Contemporary Exhibitions' Annual Art Auction, and fashion/lifestyle events for the House of Cassette, dublab, and Clout Malibu. Pink Cloud is one of a handful of green event producers in the country to be recognized by the Co-op America, spoke as a green expert on NPR's Day to Day program, and will be featured on two episodes of the new show "Alter Eco" featuring Adrian Grenier and supermodel Angela Lindvall on Discovery's Planet Green Channel.

For more information, visit

Edited by Carolyn Allen, owner/editor of California Green Solutions
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