Green business, green careers and job training
Solutions that build smart communities with green careers and sustainable businesses!

Save on Career Education through Lorman Education

Our readers are offered a discount on Lorman seminars and courses. Check out their business, management and legal offers at this link to qualify for our discounts. They also offer green business training opportunities. Please visit for a complete listing of courses. Register online or call Lorman at 866-352-9539.
Home > By DEPARTMENTS > Sales and Marketing > Small Business Marketing

It's Time for Kits...Green Business Opportunity

I have one word for you. Kits!

Find green business solutions

Product Line Extensions...and Product Design

The Do It Yourself movement has always been strong. I suspect it's that "opposable thumb" syndrome. We just can't help it but create stuff.

But when crises hit, people get really creative and industrious. That's when they could use a helping hand. A kit.

A couple decades ago I published a book outlining a strategy to reinvigorate at risk students back into their regular classroom by supporting their need to catch up on homework, develop discipline and get some support from home and their teachers. It was a wonderful system developed by an experienced teacher who had "done it herself."

The interesting marketing results were in how the system was packaged.

We published a book that included written descriptions of ALL components of the system.

And we published a kit that included two copies of the book, posters that could be copied, an audio tape orientation that the students could listen to...and sample letters to parents, teachers and administrators that could be copied. Today it would, obviously, be a digital kit.

The sales results were fascinating. The kit sold for three times the cost of the single book. We sold more kits than books. Almost twice as many!

Product Development

Convenience and adding materials that teachers didn't have ready access to... graphic design, audio taping, etc. made the difference.

I see the same thing being needed for green solutions.

Most urban people no longer have a shop or garden or sewing machine available to them. They do have a screwdriver, maybe a hammer, and maybe some glue on hand. They need easy to assemble kits.

Think about IKEA. They have thrived on providing easy to assemble kits.

It's time for kits for solar, wind, air filtration, solar tubes, window shades, water filtration, grey water systems, even cleansers for multiple purposes, grocery bags, container gardens, LED light modules, even... house kits...etc.

Can you add to your effectiveness by enabling your customers to do it themselves? Can you do the hard, specialized part...and let them assemble the rest?

Maybe you could even add the recycled content for the product. Or handle the laser cutting. Or comleted modules of the electrical parts with the consumer adding the creative shell.

There's something very compelling about adding 'a touch of me' to our lives!

Edited by Carolyn Allen, owner/editor of California Green Solutions
Green Solution Providers
Green companies directory
your green solutions - business, nonprofit, government program.
It's free.
| green marketing | product development | product design |

Share in Social Media

Sign Up For News & Information
Subscribe to our free solutions newsletter
"Ten+ Tips for Greening Your Office"

Read prior issues: California GreenLines

Search For Green Solutions

Custom Search
Green Career Center
Green Job Wizard
Career Certifications Directory

green job training certifications
Green Biz Center
Solutions For Green
Directory of Green Companies

Solutions for Alternative Energy

rose in natural systems
Green Living Center
Solutions for Green: Consumers

Solutions for Remodeling

Backyard Nature Center


"Knowing is not enough; we must apply. Willing is not enough; we must do." Goethe

Related Articles

Submit environmental products and reviews for review and rating

Algae Industry Update from Scripps

US takes China to WTO court for pushing clean energy too aggressively ... HUH?

Related Green Resources

Marcom Tips
Interactive & Video Tips

Career Resources

We encourage lifelong learning to support sustainable communities and provide these select resources to help you pursue green and sustainable self-development:

Lorman Business Training Directory of On-line Business and Compliance Classes

Green Job Wizard Job and Career Certifications Directory

Job & Career Resources

Sales & Marketing
Human Resources

Green Economy

Business Sectors
Natural Resources

Solutions For Green

About Us ~ Privacy Policy
Contact Us ~ Home

Text Link Ads

AD: Place your link here


We help you green your career, workplace and community by connecting you to quality green, sustainable and high performance resources. California Green Solutions focuses attention on effective solutions that sustain our natural systems. You can support our editorial work by supporting our advertisers and spreading the word about best practices and green solutions.
California Green Solutions is a publication of Carolyn Allen ~ Copyright ©2006-2030 Carolyn Allen

B2B | Job Certifications | Alternative Energy | Events | Green Directory | LED Lights | Remodeling |
CONSUMERS | Backyard Nature | Senior Health | MultiMedia Marketing | Marketing | Networking Events | Japan |