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Home > By DEPARTMENTS > Sales and Marketing > Small Business Marketing

It's Time for Kits...Green Business Opportunity

I have one word for you. Kits!

Find green business solutions

Product Line Extensions...and Product Design

The Do It Yourself movement has always been strong. I suspect it's that "opposable thumb" syndrome. We just can't help it but create stuff.

But when crises hit, people get really creative and industrious. That's when they could use a helping hand. A kit.

A couple decades ago I published a book outlining a strategy to reinvigorate at risk students back into their regular classroom by supporting their need to catch up on homework, develop discipline and get some support from home and their teachers. It was a wonderful system developed by an experienced teacher who had "done it herself."

The interesting marketing results were in how the system was packaged.

We published a book that included written descriptions of ALL components of the system.

And we published a kit that included two copies of the book, posters that could be copied, an audio tape orientation that the students could listen to...and sample letters to parents, teachers and administrators that could be copied. Today it would, obviously, be a digital kit.

The sales results were fascinating. The kit sold for three times the cost of the single book. We sold more kits than books. Almost twice as many!

Product Development

Convenience and adding materials that teachers didn't have ready access to... graphic design, audio taping, etc. made the difference.

I see the same thing being needed for green solutions.

Most urban people no longer have a shop or garden or sewing machine available to them. They do have a screwdriver, maybe a hammer, and maybe some glue on hand. They need easy to assemble kits.

Think about IKEA. They have thrived on providing easy to assemble kits.

It's time for kits for solar, wind, air filtration, solar tubes, window shades, water filtration, grey water systems, even cleansers for multiple purposes, grocery bags, container gardens, LED light modules, even... house kits...etc.

Can you add to your effectiveness by enabling your customers to do it themselves? Can you do the hard, specialized part...and let them assemble the rest?

Maybe you could even add the recycled content for the product. Or handle the laser cutting. Or comleted modules of the electrical parts with the consumer adding the creative shell.

There's something very compelling about adding 'a touch of me' to our lives!



Edited by Carolyn Allen, owner/editor of California Green Solutions
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