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Home > By DEPARTMENTS > Sales and Marketing > Marketing Management > Branding for Marketing Impact

Greengard Uses Educational Competition to Foster Green in Education

The WiredCats have adopted the recycle, replace, and reuse them to bring the 'green' message to the education community.

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GREENGUARD Environmental Institute (GEI), the nation's largest certifier of emissions from building products and furnishings, has become a primary sponsor of Atlanta's Westminster Schools Robotics team, The WiredCats.

First formed in 2007 to compete in the 2008 FIRST Robotics Competition (FRC), the team has adopted the 'Go Green' motto and their GreenBot has won them entrance into the 2008 FIRST Championship at the Georgia World Congress Center, April 17 - 19, 2008.

The WiredCats have adopted the recycle, replace, and reuse methodology for their team because it reflects their commitment to the environment and their desire to bring the 'green' message to the education community.

About GREENGUARD Environmental Institute (GEI)

Founded in 2001, GEI is an industry independent, non-profit organization that oversees the GREENGUARD Certification Program. The Institute's mission is to protect human health and quality of life through programs that improve indoor air that people breathe. As an ANSI Accredited Standards Developer, GEI establishes acceptable standards for building materials, interior products, electronic equipment, indoor environments and buildings. The over 150,000 certified products that are GREENGUARD Certified must meet stringent, third party standards for low chemical emissions based on established health standards and undergo rigorous testing and verification processes on a regular basis. GREENGUARD Certification is broadly recognized and accepted by a number of "green" building programs, including the United States Green Building Council's (USGBC) LEED® program.

An online guide of GREENGUARD Certified products is available at no charge at www.greenguard.org.



Edited by Carolyn Allen, owner/editor of California Green Solutions
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