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Home > By DEPARTMENTS > Sales and Marketing > Sales Management for Green Companies, Green Services and Green Communities > Lead Generation & Management

Green Real Estate Financing

Connecting green builders with real estate buyers often hinges on finding a real estate mortgage.

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Green Real Estate Mortgage Leads

Green homes and green buildings require financing. Connecting green builders with real estate buyers often hinges on finding a real estate mortgage. Those mortgages can be more affordable when energy budgets are reduced, when health can be enhanced with low-VOC finishes, and incentives are used to reduce costs.

Green real estate is in high demand by consumers and business people who are recognizing the productivity and health benefits of indoor air quality, low energy lighting and appliances, and low-water use landscaping. Green building saves the owner money over the long term, and can reduce monthly budgets, allowing them to qualify for the space they need.

Green Real Estate Agents are Certified by EcoBroker.com

Residential Real Estate Certification Programs include:

  • Energy Star Homes
  • LEED for Homes, LEED for Communities, and LEED
  • California Green Builder Program

Commercial Real Estate Certification Programs

Green Mortgages are available from Pooling green building mortgages into securities and showcasing their value in the financial market may be the next big step for green buildings”

Fannie Mae has already implemented a 'green mortgage' program: the Fannie Mae Green Mortgage Initiative.

Some sales trends and features to emphasize in green real estate sales include

  • Nearby biking infrastructure including bike lanes and nearby bike-focused businesses and repair shops.
  • Access to public transportation for key employment corridors such as universities, downtown office communities or high tech developments
  • Nearby parks and outdoor recreation in nature.
  • Community meeting places and convenient shopping for neighbors who use walking, biking, NEV cars, and local trolleys for easy access and good neighboring.
  • Access to high speed and reliable Internet connections



Edited by Carolyn Allen, owner/editor of California Green Solutions
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