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Home > By DEPARTMENTS > Sales and Marketing > Sales Management for Green Companies, Green Services and Green Communities > Lead Generation & Management

Sales Leads for B2B Solutions

Internet lead and sales generation provides rapid access for purchasers and has changed the marketing process

Find green business solutions

When do buyers look for solutions? When they need them!

That’s an obvious sales management response, but sales representatives know that the best sales take time to nurture a relationship, time to get written into RFPs, and time to get listed in preferred vendor lists.

Sales generation has changed since the Internet has grown to the scale it has achieved and has become the rapid access tool used by purchasers and providers. Int"search" can link purchasers locally, regionally or globally to the solutions they want when they want them.

B2B sales cycles are longer than typical consumer sales cycles. Sponteneity isn’t a big factor in B2B sales – but trust and relationship certainly is!

  • Engineers need specifications early in their design cycle
  • Purchasers need specifications to write into RFPs
  • Entrepreneurs need to partner with the right supplier with the right terms
  • Government procurement needs transparency and local suppliers Providing rapid response to leads when they are planning or crafting their solution is the BEST time to connect. provides quality editorial content to attract businesses and municipalities to practical solutions – and that can be YOUR solutions. Our extensive green solutions media platform brings our lead generation clients attention on the first pages of Google searches – which account for 90% of new business inquiries.

We provide you with the best keywords for your prime prospects, and craft a solutions feature article that presents your solution fairly and with contact information that makes it easy to take the next step in contacting you. Other media comes up short when compared to the marketing approach to sales leads that specifically serve B2B solution companies.

Edited by Carolyn Allen, owner/editor of California Green Solutions
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