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Home > By DEPARTMENTS > Sales and Marketing > Sales Management for Green Companies, Green Services and Green Communities > Lead Generation & Management

Business Leads for Green Solutions

Increase your sales lead generation for green business solutions by capitalizing on the demand creation created by green media.

Find green business solutions
Successful sales representatives and sales managers rely on a diverse pipeline of lead generation sources. Direct marketing. Web lead generation. Ecommerce. Inside and outside sales forces. Business development. Tradeshow exhibiting. And qualified lead generation with Internet lead generation.

Increase your sales lead generation for green business solutions by capitalizing on the demand creation provided by the California Green Solutions editorial content platform. We work everyday to spread the word that green solutions are available, are in demand by the world’s marketplaces, and are available from our advertisers. Our quality educational and advertorial content helps purchasers connect with providers to start the sales relationship. We provide compliance updates to help them meet their obligations. We provide so much quality solutions content that our search visibility puts our articles on page 1 of Google searches for several hundred keywords that are important for B2B lead generation.

Our advertorial services apply that Google-juice to your article on our website. We help you identify the most marketable keywords that bring you qualified leads, and then craft a feature article that prepares readers for your solution. And of course, we provide quality contact information and fast follow-up information for your sales representatives.

Direct Marketing of Green Products

Direct marketing allows manufacturers and service providers to go directly to consumers and B2B purchasers without engaging the distribution systems such as wholesalers, distributors and retailers. Many B2B manufacturers sell direct, and others sell both direct and through distribution.

Most industry niches require that new companies and small companies prove themselves before sales reps or distributors will carry their lines. Minimum levels of success and market demand are required before the margins are feasible for distribution.

If you are engaging in direct marketing of green products and services, these tips can be helpful in developing your sales, promotion and repeat sales strategies.

Lead generation

Qualified leads are more important than large quantities of irrelevant or non-qualified leads

Lead management

  • Fast followup is essential to show that you are prepared to provide ongoing levels of quality service
  • Frequent followup is essential to build a relationship of trust and top of mind awareness.
  • Sales management strategies such as prioritization of pipeline opportunities help you maximize sales by understanding time schedules, viability of the lead, and the customer’s match with your solution

Sales strategy

People prefer to buy over being sold. That means the buyers are actively searching the Internet to discover potential solutions.

Your keywords are how people find you in today’s marketplace.

Visibility on the first pages of search engine results are critical. People typically view prospects on the first two pages of search results.

Profit Strategy

  • Your first order is break even at best. You make your profit on follow-on sales.
  • Building a relationship with ongoing contact and offers is a powerful success strategy.
  • Qualified leads can cut your first sales costs, and set you up with a pipeline of ongoing sales potential.
  • Plan your follow-on sales solutions early.

Edited by Carolyn Allen, owner/editor of California Green Solutions
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