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Home > By DEPARTMENTS > Sales and Marketing > Sales Management for Green Companies, Green Services and Green Communities > Lead Generation & Management

California Business Leads

California networking for green business development helps professionals build awareness, relationships and knowledge

Find green business solutions
  • Cultivate your business relationships
  • Build your network
  • Learn and enhance networking skills
Sales people build bridges and walk across them. It is one of the most collaborative of all careers, and green sales people not only build bridges between their solution and their client, but also between nature’s precious resources and our future.

Networking is a great way to build bridges as all our senses are engaged – eye to eye connections, voice patterns, body language and see and do demonstrations of can-do attitude.

California Green Solutions events emphasize bizdev networking time. Whether it is a green solutions seminar or a bizdev networking meeting or a consultants referral gathering, we help executives and sales and marketing professionals take their solutions over the bridge.

Business networking is about building the conversation that zeros in on capabilities and solutions and how they match needs. Green is an attitude about everything – and the solutions are very specific. The most enduring green solutions are often intimately woven into design, engineering, systems design or product development. And networking helps people refer good fits among their colleagues to the resources they feel comfortable and confident about.

It’s fascinating to listen to people out walking or visiting at social events trade tips on where to find great resources. Where to shop. The great new restaurant. A new gizmo that saves time or money. People love to tell stories about resources. And good sales prospectors enter that natural conversation about solutions and who does what.

Tips for Effective Bizdev Networking

Write down some of the most important questions you would like to ask prospects in order to qualify leads for your company’s solutions.

Know the case studies and key metrics of some of your best project implementations.

Know your competitors and the areas in which you provide better solutions.

Guide the conversation to changes happening in the industry, in the company, and in the person’s own work. Change brings opportunity for new directions, new resources and the opportunity to provide valuable information and build a working relationship.

Go to LinkedIn and see who you know…and who they know. Business is a connections game and you save time and money when you leapfrog to the people you need to meet.

Practice brainstorming with another sales or bizdev professional about how you can generate more lads for each other. Coffee is a great networking tool!

Don’t forget the generosity of your referrer. Return the favor. Pay referral fees where appropriate, and let them know when there’s an opportunity that would be great for them.

Find the right power partners – sales professionals who sells to the same type of customers you do, but who do not compete with you.

Focus on giving, building strong business relationships, and long-term (rather than short-term) success.

SureToMeet.com Provides Networking Organizer Tools

SureToMeet.com is a California based networking platform that provides meeting organizers with promotional tools, a shared community calendar, email notices and list management. Cliff Allen, president of Sure To Meet created the platform to serve the needs of small and local groups who have repeat meetings. "We provide services for both nonprofit groups such as associations and profit businesses who provide sales seminars or training," says Cliff.

Networking is an art and a practice -- all businesses are members of communities and participating in networking meetings can develop avenues for news about compliance, RFPs, new training opportunities, new competitors etc. In addition, people like to do business with people they know...and like. And informal networking opportunities provide people with the opportunity to build those effective relationships.



Edited by Carolyn Allen, owner/editor of California Green Solutions
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