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Our readers are offered a discount on Lorman seminars and courses. Check out their business, management and legal offers at this link to qualify for our discounts. They also offer green business training opportunities. Please visit http://www.lorman.com/training/CaliforniaGreenSolutions for a complete listing of courses. Register online or call Lorman at 866-352-9539.
Marketing Leads for Business Solutions
Good marketing puts businesses in the limelight for the right people who are researching solutions. That's especially important for green businesses.
Biz Dev Visibility
“Good marketing puts businesses in the right place at the right time to take advantage of opportunity,” says Cody Young, ReachForce
Some people prefer to read information and they frequently download whitepapers, some prefer to participate in networking events and other prefer to access Web-based or printed information on their own time at their own pace. Some even prefer listening to the spoken word. The internet offers efficient delivery of all these forms of information. The marketing challenge is to get the right people to connect with your story – your content.
- News now! Don’t make me wait 7 weeks!
- Weekly newsletters can handle it.
- News releases can pepper the stream with focused news updates.
- Blasts are for special offers and new releases.
- Transactionals provide followup after you make a purchase.
Keyword optimization on websites has become standard operating procedure for most marketers. But keyword optimization of news and feature articles can bring editorial visibility not available to small and medium size businesses.
California Green Solutions has developed an extensive, search engine optimized business solutions website so that specific solutions can reach page one of search engines. We educate purchasers about the problems and solutions that are being applied on the street.
Keyword selection isn’t just about popularity of search rankings. It is about selecting the keywords that your prospects use when they are looking for your solutions. This evaluation and weighting process is a sales and marketing function in addition to marcom research about prospect inquiries and actions.
Edited by Carolyn Allen