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IN THIS ISSUE
Our Reader Survey
Which green products are you seeking NEXT?
|Energy reduction || 30%|
|Fuel savings || 26%|
|Water conservation || 24%|
|Air quality || 8%|
|Recycled paper|| 5%|
|Recycled furnishings || 5%|
|Food quality|| 1%|
We have a lot to cover in this issue. Take just a moment to review
these sections, then prepare to spend some time with this issue. It's
a little longer than usual, but it covers some important topics in
FROM THE EDITOR
It's fall. The election season has morphed into the holiday
season...and if you are into nature, you'll be even more attuned to
the rainy season in Southern California and the crisp air of fall
across the state. Seasons remind us that nothing is permanent, not
even politics :-)
What remains constant is that we must toil like the birds of the field
to put food on the table and care for our loved ones. We must keep
our health, our spirits and our communities in good shape. So that's
where we're at this November 2008. We welcome you to the
waterhole...and look forward to working alongside you. We have work
to do... (and smiles to share!)
TRENDS this month include political winds that are changing. Where
will renewable energy policies and practices take us in '09?
GREEN RETAIL: Will consumers buy green or buy cost savings? I
opportunity to stress frugality...reduce, reuse, and patch!
INNOVATION is a hot topic among our readers.
Apollo Alliance Chairman Phil Angelides wrote this week in an op-ed:
"Clean energy isn't a mirage. It's the fastest growing industrial
sector in the United States. It is already generating $25 billion a
year in sales and revenue, is growing at 30 percent a year."
He added: "Imagine the growth in jobs, technology, equipment,
suppliers, and productivity if the United States actually treated the
development of clean energy as a national economic priority. And
consider just as seriously the remarkable benefits to America's
security, environment, economic stability, and communities that would
be realized by keeping at home the nearly $400 billion that we send
each year to foreign nations, many hostile to our interests, to import
their oil. It's time for America to quit bailing and to start
ECONOMIC RETRENCHING is looking like it will take awhile. I'll
in some space on our website to highlight your green products and
services. Send me your stories (carolyn@CaliforniaGreenSolutions.com)
ADVERTORIAL SPECIAL: if you need quality leads for green solutions,
we have the watering hole for people doing real work who need real
green suppliers. Call or email for a special deal (free setup for qualified inquiries until December 15, 2008).
PASS IT ON if you want good green stories to spread, consider
passing this newsletter on to your colleagues. And send us your
solution stories! Your support is potent!
California Green Solutions
Networking During the Valley
I know, marketing budgets have been slashed. So has advertising. And
holiday parties. But the good news is that the world has just given
itself a reality check. And green, sustainable business practices have
never been so needed! That means YOU are needed.
If you can talk common sense, ROI and how to green operations and save
money at the same time, your prospects and customers need your
encouragement, support and ideas. This is a great time to develop
your business relationships on mutual support and steadfast solutions.
So get with it...you have new friends to make! And one good thing is
that EVERY employee can help develop positive relationships for your
company. They just need to know your mission, your value proposition,
and a 30 second elevator pitch on why your company is green and thriving.
And a friend indeed is a friend when there's a need. :-)
Green Training Directory
The Green & Sustainable Training Directory is now functional on our
website. Check out the training courses in business law, building,
operations, cleaning, etc. provided by our first training partner,
Lorman Education Services, a leading national provider of continuing
education seminars. We are growing this directory to cover all the
training topics we cover in our green and sustainable editorial
PS: If you offer training courses, seminars, webinars, etc. for green
and sustainable business skills, call us for details on how to be
included in this national directory for quality teleconferences,
Webinars, training materials, stand-up and on-site training.
Green Training at Home!
We are bringing you a growing list of teleconferences, on-demand
courses and course materials that will help you
prepare for coming green jobs opportunities. Distance learning also
saves you money! Teleconferences take a bit of diligence to remember
the date and time...but the savings are worth it.
Here's an example of a teleconference that might be of interest to you
and your colleagues:
"What's New for LEED in 2009:
The Overhaul of the Green
This "What's New for LEED" teleconference updates you on the USGBC's
newly refined green building performance rating and certification
system. Nearly four years of technical research, reviews of many
actual LEED certified projects and advisory activities by hundreds of
technical experts have resulted in a major reworking of the well-known
LEED green building rating and certification program. The revisions
provide an improved level of stringency for green building criteria
and rework the numerical rating system to be easier to understand. Key
provisions receiving attention include:
- Energy efficiency,
- Water conservation
- Sustainable site selection
Changes to green design intent, prerequisites and credits, as well as
new information on how LEED 2009 documentation requirements differ
from past versions are included.
Not only are the 2009 upgrades comprehensive, but going
forward there may be up to a 10% lower environmental impact of LEED
certified projects, largely focused on reductions in energy waste and
enhanced water conservation measures.
This teleconference will help you understand how the USGBC has
extensively revised the LEED program for 2009. Starting soon after its
release, USGBC will implement rating and certification using this
latest version and rapidly move away from the multiple products of the
Since this is the first reworking of LEED since mid-2005 and
represents a major overhaul compared to the initial release of LEED
in 2000, this material is of vital importance to anyone involved with
major green building projects.
This teleconference is totally independent and not funded by any
building product manufacturer. Your speaker is not currently retained
by major corporations or trade associations in the green building
industry. This teleconference and its content have not been reviewed
or approved by the USGBC for accurate representation of the LEED 2009
Teleconference Registration Information
Who Needs Business Training in the Green Niche?
IT Business Edge reports that "Analysts Say New Regs Will Be Worse
"Some say the regulations that will result from the country's
financial meltdown will be a heavier burden on IT than Sarbox has
been. They will require more transparency in "how companies and what
they trade are linked together." And IT will bear the burden because
IT will use more audit and review technology to enforce those
requirements. The reporting requirements will be stiffer and will
require more detail.
Companies will be looking for different skills on their IT teams, too.
For instance, IT staffers will need a significant degree of business
savvy to implement and administer the systems that will monitor the
finances of a company's customers. IT folks with legal expertise may
also be in high demand because companies who suffered huge losses may
Check out our business law courses in the California Green
Solutions Training Catalog...you might need to update your
skills in the coming months!
Recent Articles on CaliforniaGreenSolutions.com
2020 Renewable Sources Increased by California
Additional 10% bump in renewable energy generation to meet 2020 goal
for the state's renewable energy portfolio standard.
Demand Response and Smart Grid Coalition
The Demand Response and Smart Grid Coalition supports energy
efficiency through distributed energy generation and smart metering.
Slideshows for Your Review and Use
California Green Solutions shares slide presentations for your
enjoyment...and for you to use and share with your colleagues and
communities. We encourage you to share the valuable
CaliforniaGreenSolutions.com resource center for further green
solutions ideas and information.
Inspiring Leadership for Sustainable Strategies
Majora Carter Leads the Way with Green Collar
Jobs in NYC
Born, raised, and continuing to live in the South Bronx, Majora Carter
works to improve the quality of life in environmentally challenged
Mark Bittman Promotes Food Sustainability
Mark Bittman presents the history of American food decline and
connections with climate change, disease and obesity.
Cameron Sinclair, Architecture for Humanity -
solutions to global crises
Open Architecture Network links communities around the globe with
architects and designers who can help them solve local problems.
Sample Training Seminars and Teleseminars
S Corporations Training and Seminars
Learn about S Corporation requirements such as maintaining earning
accounts, ineligible shareholders, the one class of stock principle,
invalid or missing S Corporation elections, and built-in gain. Owners
need good information to make business formation decisions.
Document Retention and Destruction for HR -
Seminars and Training Courses
Handling employee documentation is difficult and tedious for human
resources professionals. Learn proper procedures, key concepts and
issues surrounding proper employee documentation and when to legally
dispose of documentation.
HR Metrics System Seminars and Training
Effectively measure the value employees bring to your organizations
with proper HR metrics. Learn to demonstrate HR's value, ways to avoid
pitfalls in HR metric systems and how to align HR programs with
Learn How To Write an Employee Handbook -
Learn how to revise your existing employee handbook or write a new
employee handbook that meets employment policies required by federal
law, and which employment laws apply to employee handbooks.
How to Create Effective Job Descriptions -
Seminars and Training Courses
How to create and maintain job descriptions to increase employee
productivity and decrease potential liability. Learn practical insight
on updating job descriptions and ensuring their accuracy.
ROI for Wellness Programs - Seminars and
Learn how worksite wellness programs offer employers a fit and
health-conscious work force that will lower health insurance premiums,
reduce workers' compensation costs, increase productivity and decrease
Search the SITE for your keywords...or let your fingers do the walking
down our navigation topics to find articles
that deliver solutions and connections that can benefit your work:
Sales and Marketing Events
Sales thrives on networking mixed with the right ingredients: good
products, a solid offer of value, relationship building...relationships?
Sales seminars and trade shows have been the watering holes for
business throughout recent decades. Venues are strategies are
changing, but the purpose is the same. We're all in this together!
People like to know the people the do business with -- after all,
their survival and reputation are at risk!
Several types of events are popular with bizdev and sale professionals.
- Sales seminars provide solid product and application information
for people new to the biz, or for people who have a specific project
they need to implement.
- Bizdev networking meetings offer "Who do you know that I should
know?" opportunities for exchanging tips and contacts.
- Tours and case study excursions can provide close-to-closing
prospects a hands on appreciation for how green your solutions is, and
how pleased your customer is.
- Professional trade association and chapter meetings provide a mix
of meeting colleagues (new and old), casual conversation and
- Tradeshows are still prized for bringing lots of people together
in very similar industry niches.
- Holiday parties can be fun, and give you stories to share during
less funpacked seasons.
- Mono-on-Mono coffees, breakfasts, lunches and dinners are still
the way to build awareness, learn details about how to work together,
work out project details, and develop buddies you can call with a
question or a hot lead.
- Office sales calls...they are getting rarer, are being replaced
with cell phone calls, on-demand webinars, videos, webinars, and emails.
- Speaking of the Internet -- webinars and teleconferences are
excellent ways to make the case for a general application, introduce a
few experts who can be called. But they need pre-contact and
post-contact to be effective. There's something visceral about meeting
a real person face-to-face.
Green businesses face several challenges in addition to conventional
suppliers. They face sometimes delicate compliance issues. They face
the high-tech, cutting edge challenge of higher prices. Or they might
offer low-tech solutions that are seen as common sense and can be
"lifted" for in-house implementation.
Building respectful relationships is a way to solve these problems.
As you are there, are reliable, are helpful, are creative with the
needed solutions, your prospects come to respect what you can do for
them. The "WIIFM" still rules: "what's in it for me?" and the most
valuable asset in it for them is your professional value, availability
and trust. That comes with time and contact. So we're back to
frequent meetings at events. Again.
event registration and promotion for meetings and events to
develop professional networks. Free for free meetings, affordable for
paid events. Fast, efficient, and easy to use.
I'm All A-Twitter
Twitter is a service that asks, "what are you doing?"
Here's my latest update:
CarolynSAllen: Writing articles for California Green Solutions about
I'll be updating my Twitter account with our latest article headlines
and items that are intriguing, but don't fit our editorial focus. If
you'd like to get twittered go to
to subscribe to Twitter.
Linked In Invitation
Let's get linked and network via LinkedIn.com:
"A human being is part of a whole, called by us the Universe, a part
in time and space. He experiences himself, his thoughts and feelings, as
something separated from the rest--a kind of optical delusion of his
consciousness. This delusion is a kind of prison for us, restricting us to
our personal desires and to affection for a few persons nearest us.
must be to free ourselves from this prison by widening our circles of
compassion to embrace all living creatures and the whole of nature in its
beauty." ~ Albert Einstein