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Beyond Green Design Conference with AIGA, Los Angeles - April 25, 2009

Sustainable Problem Solving for Graphic Designers and Product Developers

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aiga/la | SEEing Green 2: Moving Beyond Green
25 April 2009 | 8:00am – 4:00pm
Skirball Cultural Center
2701 N. Sepulveda Blvd.
Los Angeles, CA 90049

In AIGA's second annual SEEing Green Conference attendees will explore how brands can move beyond green by widening the way we think about design.

You'll learn new ways of approaching sustainability for designers and their clients. We will discuss business strategy, best practices for responsible design and production (without compromising aesthetic and cost), and methods to create informed and relevant brand positioning.

Be inspired to innovate and move beyond green at SEEing Green! We'll feature:

  • Aaris Sherin, author of SustainAble: A handbook of materials and applications for graphic designers and their clients (Rockport Publishers), will discuss "Sustainable Problem Solving"

  • Duke Stump, Principal & Chief Architect of The Northstar Manifesto, former CMO Seventh Generation and VP Nike delivers a Bonfire on the cultural changes affecting how we approach branding in "Shift Happens"

  • Kevin O'Donnell, Al Gore's prolific Climate Project speaker and director of WD Ecologic, presenting "Green Design - Thinking Beyond Deliverables"

  • 1.5 hours of recast content from Compostmodern, AIGA SF and AIGA's Center for Sustainable Design annual conference in San Francisco including Inventor and eco-preneur Saul Griffith, Core77 editor-in-chief and industrial design educator Allan Chochinov and Emily Pilloton, Project H Design Founder

Speaker Bios

Kevin O'Donnell is the director of WD Ecologic, where he champions cutting-edge green design, and helps companies create environmentally favorable building development strategies. Kevin is a lecturer for The Climate Project, former Vice President Al Gore's non-profit organization. He has taught at the Southern California Institute of Architecture (SCI-Arc), and is an adjunct professor at the San Diego campus of Woodbury University School of Architecture.

Aaris Sherin is an educator, writer and designer. She is an Associate Professor of Graphic Design at St. John's University in Queens, New York. Sherin is the author of SustainAble: A handbook of materials and applications for graphic designers and their clients and co-author of Forms Folds and Sizes: 2nd Edition. Her writing has been featured in publications such as PRINT Magazine, STEP Inside Design, Leonardo, and Design and Culture.

Duke Stump is the Principal and Chief Architect of The Northstar Manifesto. Informed by a collective of progressive individuals and new thinkers, The Northstar Manifesto is a dynamic brand strategy studio focused on cultivating and nurturing responsible ideas in the world of sustainability. Prior to creating The Northstar Manifesto, Duke was Chief Marketing Officer for Seventh Generation - a pioneering brand in the world of corporate responsibility.

Compostmodern Speakers

Allan Chochinov is a partner of Core77, a New York-based design network serving a global community of designers and design enthusiasts. He is editor in chief of,, and, and writes and lectures widely on the impact of design on contemporary culture. He teaches in the graduate departments of Pratt Institute and the School of Visual Arts in New York City.

Award-winning inventor Saul Griffith is always looking for ways to make the world better. With multiple degrees in Materials Science and Mechanical Engineering including a PhD from MIT in Programmable Assembly and Self Replicating Machines, he has found endless avenues for his creative energy and expertise, co-founding companies in optics, engineering and technology, clean power, DIY, a personal energy calculator and most recently, wind energy.

Emily Pilloton is an industrial designer, writer, critic, unyielding optimist, part-time baker and California girl. Trained in architecture at UC Berkeley and product design at the School of the Art Institute of Chicago, she started Project H in 2007 to provide a conduit and catalyst for humanitarian design.

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