Green business, green careers and job training
Solutions that build smart communities with green careers and sustainable businesses!

Save on Career Education through Lorman Education

Our readers are offered a discount on Lorman seminars and courses. Check out their business, management and legal offers at this link to qualify for our discounts. They also offer green business training opportunities. Please visit for a complete listing of courses. Register online or call Lorman at 866-352-9539.
Home > By DEPARTMENTS > Management > Strategic Planning for Green and Sustainable Management > Research and Development

Need New Revenue Stream? Get Innovative!

Employment benefits come in all shapes and sizes. Creative thinking can put unusual combinations together to benefit everyone involved. Here's an example.

Find green business solutions
Carolyn Allen, Editor

Tough times require tough discipline -- but not in the way you might think. Tough innovation means using the resources you HAVE in better ways. Do you have extra desks? Do you need bizdev ideas? Here's how one innovative thinker put those disparate "needs and haves" together to benefit multiple people:

Ad Agency Offers Desks To Unemployed; Asks For Ideas In Return

NPR Morning Edition

Ariel Horn has opened up his small Manhattan ad agency, The Horn Corp., to anyone in the industry who's looking for work. They come with their laptops and send out resumes, Jim Zarroli reports. But Horn also encourages them to brainstorm with him on new business possibilities.

If a company likes one of the ideas, Horn hires the person who came up with it, paying by the project. The innovative business model means that the agency functions like a much bigger company than it really is.

"[We] use the power of the people we have here," Horn says. "While we are a group that's been constructed primarily by our open-door policy, we do like to keep the structure of a real corporation." And the unemployed agency folk get to keep the structure of reporting to a desk outside their homes each day.

Looking "beyond the obvious" can help you dig your way out of a hole. New ideas, fresh perspectives, new talents ... combined with new recipes just need the leavening of new combinations. New solutions.

You might want to make a list of what you "have". Maybe start with excess equipment. Excess supplies.

Add what you "need". New clients. Marketing visibility. People on the street.

Stir gently.

Is there anyone who could use your equipment to help them out of their hole? How could they help you get the word out? Or find new uses for your excess supplies?

Are there unemployed people in your industry niche you could reach out to? Are there unemployment programs that you could tap into to help subsidize the program? (Check out your local Workforce Investment Board... they have Stimulus monies and job training programs for the unemployed and underemployed).

Think differently. Start with what you have. Share the benefits. Share the challenge. Make a bigger pie together!

Edited by Carolyn Allen, owner/editor of California Green Solutions
Green Solution Providers
Green companies directory
your green solutions - business, nonprofit, government program.
It's free.
| green careers | innovation | unemployment |

Share in Social Media

Sign Up For News & Information
Subscribe to our free solutions newsletter
"Ten+ Tips for Greening Your Office"

Read prior issues: California GreenLines

Search For Green Solutions

Custom Search
Green Career Center
Green Job Wizard
Career Certifications Directory

green job training certifications
Green Biz Center
Solutions For Green
Directory of Green Companies

Solutions for Alternative Energy

rose in natural systems
Green Living Center
Solutions for Green: Consumers

Solutions for Remodeling

Backyard Nature Center


"Knowing is not enough; we must apply. Willing is not enough; we must do." Goethe

Related Articles

Resources for Recycled Content products and materials

“My Air, My Health Challenge” - Innovation awards from EPA

Green Chemistry $2.8 billion market opportunities in 2011

Related Green Resources

Marcom Tips
Interactive & Video Tips

Career Resources

We encourage lifelong learning to support sustainable communities and provide these select resources to help you pursue green and sustainable self-development:

Lorman Business Training Directory of On-line Business and Compliance Classes

Green Job Wizard Job and Career Certifications Directory

Job & Career Resources

Sales & Marketing
Human Resources

Green Economy

Business Sectors
Natural Resources

Solutions For Green

About Us ~ Privacy Policy
Contact Us ~ Home

Text Link Ads

AD: Place your link here


We help you green your career, workplace and community by connecting you to quality green, sustainable and high performance resources. California Green Solutions focuses attention on effective solutions that sustain our natural systems. You can support our editorial work by supporting our advertisers and spreading the word about best practices and green solutions.
California Green Solutions is a publication of Carolyn Allen ~ Copyright ©2006-2030 Carolyn Allen

B2B | Job Certifications | Alternative Energy | Events | Green Directory | LED Lights | Remodeling |
CONSUMERS | Backyard Nature | Senior Health | MultiMedia Marketing | Marketing | Networking Events | Japan |