Green business, green careers and job training
Solutions that build smart communities with green careers and sustainable businesses!
HOME
EDITOR'S BLOG
FEATURE ARTICLES
GET STARTED

Save on Career Education through Lorman Education

Our readers are offered a discount on Lorman seminars and courses. Check out their business, management and legal offers at this link to qualify for our discounts. They also offer green business training opportunities. Please visit http://www.lorman.com/training/CaliforniaGreenSolutions for a complete listing of courses. Register online or call Lorman at 866-352-9539.
Home > By DEPARTMENTS > Green Business and Human Resources > Green Business Training

Master green bizdev with...Know Beans About Green by Bev Oster

Green your company the fun way...with a model that makes it a smoother process. Bev Oster walks the talk and shows you an easier pathway.

Find green business solutions
Review by Carolyn Allen

Green is the necessity of our day...but it's not exactly easy. Green is an "attitude" about everything and that means that it can get overwhelming pretty fast. But that's only if you don't have a pattern, a process to follow...or a practical goal. Solutions need a pragmatic twist, and "Know Beans About Green" provides that pragmatic solution for businesses who see the opportunities and necessity...but need a bit of guidance to get there.

Bev Oster has written a small guide to how a company can change its focus from business as usual to being a company with a thriving green heart and strategy..."Know Beans About Green"

First comes heart. Then strategy.

"Know Beans About Green" is a slim novel...yes, a docu-novel that tracks the process of a communications agency that faces the changes in the marketplace and in their own employees' hearts.

Here is the model that a company can apply as it boldly works its way through effective greening steps: define and set a sustainable goal, engage the team, engage the customers, and come out on the other end of the change process a stronger team and company.

Bev Oster says, "The ability to take an environmentally conscious culture and prosper financially as well, has been difficult for many organizations." Her story of how Focus Marketing became green is a process with results. The story is also filled with usable tips that can be applied to any company starting the cultural change from business as usual to an eco-friendly way to engage the world, customers and employees in a world that can survive.

Know Beans About Green
Marketing to the Green Consumer
Author: Bev Oster
Available online at Amazon and Barnes and Noble



Edited by Carolyn Allen, owner/editor of California Green Solutions
Green Solution Providers
Green companies directory
Submit
your green solutions - business, nonprofit, government program.
It's free.
| book | green business | green career | green media |

Share in Social Media

Sign Up For News & Information
Subscribe to our free solutions newsletter
BONUS DOWNLOAD (PDF)
"Ten+ Tips for Greening Your Office"

SUBSCRIBE HERE
Read prior issues: California GreenLines

Search For Green Solutions

Custom Search
Green Career Center
Green Job Wizard
Career Certifications Directory

green job training certifications
Green Biz Center
Solutions For Green
Directory of Green Companies

Solutions for Alternative Energy

rose in natural systems
Green Living Center
Solutions for Green: Consumers

Solutions for Remodeling

Backyard Nature Center

INSTANT GREEN POLL

"Knowing is not enough; we must apply. Willing is not enough; we must do." Goethe
RECENT ARTICLES
SITE NAVIGATION
ABOUT US

Related Articles

Peddler's Creamery in LA seeks Kickstarter support

Starting a Business? LLCs, LLPs and Partnerships: Organization and Operation Santa Ana, CA - December 2, 2010

Is a Green Job In Your Future -- In China?

Related Green Resources

Marcom Tips
Interactive & Video Tips

Career Resources

We encourage lifelong learning to support sustainable communities and provide these select resources to help you pursue green and sustainable self-development:

Lorman Business Training Directory of On-line Business and Compliance Classes

Green Job Wizard Job and Career Certifications Directory

Job & Career Resources

Governance
Management
Manufacturing
Operations
Facilities
Transportation
Finance
Sales & Marketing
Human Resources

Green Economy

Business Sectors
Natural Resources

Solutions For Green

About Us ~ Privacy Policy
Contact Us ~ Home

Text Link Ads

AD: Place your link here

ABOUT CALIFORNIA GREEN SOLUTIONS

We help you green your career, workplace and community by connecting you to quality green, sustainable and high performance resources. California Green Solutions focuses attention on effective solutions that sustain our natural systems. You can support our editorial work by supporting our advertisers and spreading the word about best practices and green solutions.
California Green Solutions is a publication of Carolyn Allen ~ Copyright ©2006-2030 Carolyn Allen

B2B | Job Certifications | Alternative Energy | Events | Green Directory | LED Lights | Remodeling |
CONSUMERS | Backyard Nature | Senior Health | MultiMedia Marketing | Marketing | Networking Events | Japan |