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Master green bizdev with...Know Beans About Green by Bev Oster

Green your company the fun way...with a model that makes it a smoother process. Bev Oster walks the talk and shows you an easier pathway.

Find green business solutions
Review by Carolyn Allen

Green is the necessity of our day...but it's not exactly easy. Green is an "attitude" about everything and that means that it can get overwhelming pretty fast. But that's only if you don't have a pattern, a process to follow...or a practical goal. Solutions need a pragmatic twist, and "Know Beans About Green" provides that pragmatic solution for businesses who see the opportunities and necessity...but need a bit of guidance to get there.

Bev Oster has written a small guide to how a company can change its focus from business as usual to being a company with a thriving green heart and strategy..."Know Beans About Green"

First comes heart. Then strategy.

"Know Beans About Green" is a slim novel...yes, a docu-novel that tracks the process of a communications agency that faces the changes in the marketplace and in their own employees' hearts.

Here is the model that a company can apply as it boldly works its way through effective greening steps: define and set a sustainable goal, engage the team, engage the customers, and come out on the other end of the change process a stronger team and company.

Bev Oster says, "The ability to take an environmentally conscious culture and prosper financially as well, has been difficult for many organizations." Her story of how Focus Marketing became green is a process with results. The story is also filled with usable tips that can be applied to any company starting the cultural change from business as usual to an eco-friendly way to engage the world, customers and employees in a world that can survive.

Know Beans About Green
Marketing to the Green Consumer
Author: Bev Oster
Available online at Amazon and Barnes and Noble

Edited by Carolyn Allen
| book | green business | green career | green media |


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