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Brazil's Model of Sustainable Social and Business Development

Our strength becomes our weakness...and our weakness becomes our strength -- and that lesson of life is being played out in the rise of Brazil in agriculture, innovation and energy.

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I read a fascinating story about Brazil in GreenProfs.

It has such striking similarities to the US's own story of potential in its early decades...and its sudden rise after World War II. It has abundant natural resources. It has visionary leadership. It has an educated populace.

Luiz Inácio Lula da Silva, nickname Lula, and his predecessor, Fernando Henrique Cardoso are people to research and learn from.

But now it faces its greatest challenge -- how to deal with prosperity.

You see, they've just discovered oil in Brazil. They had built a sustainable society based on non-oil standards, but the great black gold has now entered the scene.

One one hand I'm thrilled with their rise from an impoverished third world debtor to economic prosperity. On the other hand I fear for the arrogance and corruption that follows such a fast rise to prosperity as the world's economic giants rush in for the slaughter.

But one thing is clear, Brazil's last two administrations have created a masterful and miraculous economic transformation. "The children will lead us," comes to mind. That upstart of the United States had our day. Now it appears to be Brazil that is the favored child to lead the world in innovation, resources and exported culture.

Intriguing story, I hope you delve into it and learn from it. Here's a place to get started:

"The Miraculous Economic Transformation of Brazil"



Edited by Carolyn Allen, owner/editor of California Green Solutions
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