July GreenLines Newsletter: Creating Jobs, Businesses & Quality of Life!
Creating That FIRST JobMore than 20 million people have discovered what it takes to create that first job! The first job a business creates is for the owner...the visionary and the chief bottle washer! Many businesses never grow beyond that size -- some by design, some because of poor planning, and some because they change the business significantly enough that it morphs into a different business.
But creating that first job is definitely job creation -- despite how government tends to discount the miracle that is "just one" private sector job. (Why do I say it this way? The school of hard knocks.)
First job creation depends on a recipe that cooks up "productivity" from raw ingredients:
There's something magical about pulling together all those raw ingredients into a "brand image" that you can slap a name on and call your very own business. But there's also a lot of hard work involved. And relationship building. And paperwork. And work. And work. And more work!
Every entrepreneur I've known has had to work at least a job and a half before they can bring on a second person. You have to be able to afford the salary for that second person -- they don't like to work for peanuts like the original visionary is obligated to do until revenue start coming in the door...or in the mail 60 days later!
Planning for a second job takes more effort! First the work has to be delegated so that each person is organized and effective. So that the second job actually delivers a higher level of service than the owner can provide by him/herself (despite training and orientation). And the second person must bring enough productivity and value to more than pay for themselves -- there are overhead expenses that increase when you have to provide extra workspace, extra transportation, extra tools, and extra benefits such as health insurance, vacations and breaks. Yes, even breaks. How many sole proprietors do you know who take breaks? :-)
If you have tips for adding a second employee, please send them to me. This is a critical issue in the green economy because so many green companies start as one-person operations. If you know of resources that fit the real scale of a startup -- with funding for job training, or job sharing or loans, etc., please share. We'll report your suggestions on the website and in this newsletter so that those brave entrepreneurs who want to start a business, as well as those struggling to grow -- can improve their practices...and help grow a more sustainable world for all of us!
Green Job & Career TrainingWe provide a Green Jobs Training Catalog to help our readers find quality career services and training. The following private companies provide practical training for green jobs and green careers.
Green Career CentralNeed some help making career choices in the green field? Green Career Central offers green career services that can help you identify your most marketable skills and find green job opportunities.
Lorman EducationIf you need serious career development upgrades for legal, building and healthcare, check out Lorman Education's seminars, online courses and materials.
HVACR EducationHeating, ventialtion, air conditioning and refrigeration are at the heart of green remodeling and weatherization, as well as new construction. HVACR provides online HVACR education for building system jobs including HVAC fundamentals, electrical, heating, refrigeration, boilers, heat pumps and hydronics.
Greening Your Business with "Know Beans About Green" by Bev OsterBev Oster greened her advertising and pr agency and has turned her practical experience into a story-based model for other businesses to use as a model for defining their business opportunities and leading their team through the greening process. "Know Beans About Green" is a fun read and an excellent model for small business greening, especially for service businesses. Highly recommended!
Sustainable Communities and Real "Jobs"I'm so hopeful! We are finally looking at what makes community "sustainable". Family structures have changed so much since the later 60s when laws were significantly rewritten, that we've lost our footing not only for stable families, but stable communities as well.
Many sustainability concepts are restructuring both families and communities:
New food concepts such as organic food, slow food, local food, seasonal food ... all these concepts lead us to redefine what we mean by quality of life.
New training concepts such as apprenticeships (retro, I know!), online training, and serious games...are revamping our job readiness methods.
And many people are now working at home...both as an extension of their regular job and as self-employed contractors or entrepreneurs.
Working at home provides savings with less transportation mileage and hours ... provides contact with family members ... and repopulates the neighborhood. And reduces the amount of additional building space needed for society's productivity functions -- work!
Having experienced a woman's side of the employment issue, I have a few additional concerns that still need to be addressed. For example, we still have not broadened our definition of "productivity" to cover the many services that family members and friends provide for one another. From senior care to childbirth. From fathering to grandparenting. From spiritual to artistic to ecological wisdom.
These forms of value NEVER have to be quantified so that we pay taxes on them -- heaven forbid -- but they do need to be honored and passed along from generation to generation. Basic knowledge, survival skills, and social skills are vital to sustainable communities.
Just as it has taken a long time to observe that "natural colonies" in nature are robust, self-healing, redundant, complex and changing -- so too, we are starting to recognize that human communities are also stronger when they are sustainable.
The Solution(s)Start with observation -- take this more sustainable approach to community life to new levels of appreciation, and then to allocating tangible resources to support these valuable elements of tradition, structure and living systems that define quality of life...and foster mutual survival.
When we appreciate diversity we are more likely to build caring relationships with one another...and with all life that flows all around us.
Recent Companies Added to SolutionsForGreen.comSun Marketing
Carlstrom Productions, Inc.
Community Environmental Services, Inc. (CES)
Native Springs Nursery
Oster and Associates
Echo Paper Store
Green Career Tracks
Starting Up Green
Cliff Allen Consultant
Michael Lemke Consulting
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