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Home > By DEPARTMENTS > Sales and Marketing > Marketing Management > Meeting Management for Green Events

Build Community with Valuable Hot Buttons

Do you take your "Green Meetings" to the next step and turn these learn-by-example events into lasting hot buttons for your attendees?

Find green business solutions
Are you trying to build a "community" to support your mission, your business or your group?

That's no easy task in today's anonymous urban community and difficult loyalty environment.

Cliff Allen, SureToMeet.com, studies why and how people gather at meetings, "People attend meeting and events over and over again because they feel they receive value from attending each time. Once they attend a few meetings and don't feel that they benefited they quit attending. It's no secret that we all act that way."

He reports on Cynthia D'Amour's Lazy Leader Road Show, in which she shared how to attract (and retain) members by appealing to their "hot buttons."

People who attend meetings are looking for some combination of these attributes:

  • Personal/professional development
  • Make a difference
  • Be part of a community

Building community depends on creating "real value" in your community-building events and meetings -- professional, hobbyist, and corporate at Appealing to Member "Hot Buttons".



Edited by Carolyn Allen, owner/editor of California Green Solutions
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