Green business, green careers and job training
Solutions that build smart communities with green careers and sustainable businesses!

Save on Career Education through Lorman Education

Our readers are offered a discount on Lorman seminars and courses. Check out their business, management and legal offers at this link to qualify for our discounts. They also offer green business training opportunities. Please visit for a complete listing of courses. Register online or call Lorman at 866-352-9539.
Home > Green News > Editorials

Business Trends for 2010

2010 strategy to meet nature-inspired growth goals is built on ageless tactics like...stealth and maturity.

Find green business solutions
What will the seeds of 2007-2009 sprout into in the coming years?

"2010 will only give us a glimpse of how businesses will need to restructure to be competitive, and new platforms will emerge that will drive the next generation of the business. It is going to be an era when firms will have to be either small and stealth niche players, or larger, multi-dimensional, global players in order to be competitive. I have found the back end of all of the real estate recessions to be exciting and opportunistic times, and one such era is upon us." Anthony J. LoPinto,

Pundits and execs are burning up the airwaves with observations about 2009 and projections for 2010. There are endless trends... charts that show the ups and downs of economic cycles.

But in the green economy, those economic line charts aren't the only charts that matter. There are also charts such as scarcity of key materials for your manufacturing; charts of global climate change events, increasing compliance regulations, risk management costs... and environmental health rates.

Other key metrics measure environmental systems and our efforts to stabilize a functional global ecosystem.

The need for risk reduction can be a counter-intuitive opportunity for green companies.

The emphasis on traditional healthcare can open up discussions about environmental health and stress-reducing options.

Small and Stealth Niche Players

But let's assume that you have pulled together all those environment-specific charts...and are ready to dig into some strategic and tactical planning for the year 2010. Where do you start?

If you're a small, niche player...can you add stealth to your strategy. The stealth of an owl? The stealth of a porpoise or shark?

Stealth is about mastery of the basics. No fancy stuff -- but exceptionally well planned and executed basic performance.

Keeping your marketing strategy quiet until you sneak around the competition can be a good strategy for small, innovative companies.

NDAs are important. Non Disclosure Agreements should be an established tool in your business toolbox.

Partnering is another of the stealth tools. When porpoises get serious about feeding, they team up and execute a highly effective tactical "herding" campaign. How could you learn to do something like that? Who would you need to team up with to find the best prospects, and serve them up on a platter.

(I can't believe I said that!)

Competition for resources is a time honored part of natural selection and ecosystem function. And it is in business, too. My hope is that we have also learned that a healthy ecosystem is about communal-, tribal- and community-wide health and vitality. Sharing the wealth is good, as our mothers taught us!

Multi-Dimensional, Global Players

Green is a global challenge. The US has advantages in the excellence we find in our university systems. That research system produces some of the best innovation in the world.

How can you tap into that innovation flow with masterful commercialization?

One of the green companies that has intrigued me since the days I lived in North Carolina is Cree one of the leaders in LED chips, components and lighting. They mastered innovation. Now they are mastering global, multi-dimensional play by establishing their own factory in China. That's been a long time building -- but certainly an example of how a small, green niche company grew up into a global player.


Knowing your size matters. The folksey "Ten Percent Rule" applies. It's hard for a person or company to bet more than 10% of their resources on a risky new endeavor. Leverage.

Over-leveraging is what caused the Wall Street meltdown. And now, banks are deleveraging from about 40% down to about 20%...and small businesses are feeling the squeeze. That financial constipation will probably continue for awhile, so sizing your new product launches and your sales territory reach might be very aware of the amount of leverage you already have baked into your strategy ... and how much additional risk you can manage.

Sometimes hiding under a great big rock for a little bit while the frenzy goes on around you can be a very natural survival strategy! That might be part of the timescape in 2010!

Edited by Carolyn Allen, owner/editor of California Green Solutions
Green Solution Providers
Green companies directory
your green solutions - business, nonprofit, government program.
It's free.
| trends | business model | business strategy | green business | environmental management systems |

Share in Social Media

Sign Up For News & Information
Subscribe to our free solutions newsletter
"Ten+ Tips for Greening Your Office"

Read prior issues: California GreenLines

Search For Green Solutions

Custom Search
Green Career Center
Green Job Wizard
Career Certifications Directory

green job training certifications
Green Biz Center
Solutions For Green
Directory of Green Companies

Solutions for Alternative Energy

rose in natural systems
Green Living Center
Solutions for Green: Consumers

Solutions for Remodeling

Backyard Nature Center


"Knowing is not enough; we must apply. Willing is not enough; we must do." Goethe

Related Articles

Peddler's Creamery in LA seeks Kickstarter support

Starting a Business? LLCs, LLPs and Partnerships: Organization and Operation Santa Ana, CA - December 2, 2010

Bioplastics surge - then move out of California... Hmmm

Related Green Resources

Marcom Tips
Interactive & Video Tips

Career Resources

We encourage lifelong learning to support sustainable communities and provide these select resources to help you pursue green and sustainable self-development:

Lorman Business Training Directory of On-line Business and Compliance Classes

Green Job Wizard Job and Career Certifications Directory

Job & Career Resources

Sales & Marketing
Human Resources

Green Economy

Business Sectors
Natural Resources

Solutions For Green

About Us ~ Privacy Policy
Contact Us ~ Home

Text Link Ads

AD: Place your link here


We help you green your career, workplace and community by connecting you to quality green, sustainable and high performance resources. California Green Solutions focuses attention on effective solutions that sustain our natural systems. You can support our editorial work by supporting our advertisers and spreading the word about best practices and green solutions.
California Green Solutions is a publication of Carolyn Allen ~ Copyright ©2006-2030 Carolyn Allen

B2B | Job Certifications | Alternative Energy | Events | Green Directory | LED Lights | Remodeling |
CONSUMERS | Backyard Nature | Senior Health | MultiMedia Marketing | Marketing | Networking Events | Japan |