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Home > By DEPARTMENTS > Management > Green Economy

Competitiveness and Risk Management Strategies are The Same for Clean Tech

The clean energy economy can manage the risks of resource constraints, volatile oil prices and the innovative global marketplace.

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It doesn’t matter what you believe about climate science -- if you’re interested in business and national competitiveness, prudent resource and fiscal management and brand and reputational value, you should do exactly the same things as you would if you were driven solely by climate worries.

If the science is wrong and we act now, we’ll still have have strengthened our business position and made the world a better place. If the science is right, and we don’t act now, there could be devastating results.

At the Wall Street Journal ECO:nomics conference in Santa Barbara, in March 2010, Boone Pickens hit hard on the competitiveness angle, noting China’s aggressive investments in clean energy manufacturing. This view was shared by Secretary of Energy Steven Chu, who said, “America still has an opportunity to lead, but time is running out.”

The attending business leaders are moving ahead to get in front of the clean energy economy and to hedge against resource constraints and volatile oil prices. They know it’s a great bet, no matter what your ideology.

SOURCE: EDF Innovation Exchange: CEOs Get It: No matter how you view the science, now is the time to act, By Gwen Ruta

Edited by Carolyn Allen, owner/editor of California Green Solutions
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