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Technology is Career & Business Deal Breaker in Today's World

Internet technology and green tech are BOTH part of the increasing technology tools needed for career and business development.

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Business Communications Technology

"Technological competency is the key to professional relevance in today's society. Unfortunately, citizens are not competing on an even playing field. The digital divide serves as a barrier to success for marginalized groups in the business world," states MediaPost in an article about Hispanic technology trends. "Technology is finally penetrating all population segments. More than 56% of U.S. citizens have access to the Internet -- a step in the right direction."

Technology is often silo-ed into meaning "Internet usage" with text messaging, Web search through mobile phones and browsing social networking sites. But business technology is much broader than the Internet.

Let's take a quick look at this "conventional" approach to technology, and then expand the view beyond the Internet.

The digital divide creates obstacles limiting professional achievement for marginalized groups. Technological literacy will continually be a vital tool for modern business industries. The Hispanic role in the professional realm will progress as the community breaks down the barriers of the divide.

Hispanic Use of Internet Technologies

Hispanics still lag behind Caucasians in technology usage, reports DiálogoPR. "Hispanic-owned businesses are less likely to have Internet access, a company website or an e-commerce strategy. Fortunately, many organizations exist to help advance Hispanic business and get technological expertise."

Savvy technology habits will play a role in advancing Hispanic business.

Younger people are often early adopters comfortable with technology innovations. With 50% of the population segment under the age of 26, tomorrow's Hispanic business people will be fluent in advanced technologies.

Evidence for achievement can be seen in growth of Hispanic-owned businesses. Entrepreneurial trends indicate they will increase 41.8% to 4.3 million in the next six years. Total revenues are expected to exceed 4 billion. Hispanic business will increasingly represent a significant portion of the U.S. economy.

Online business association Hispanic Chamber of E-Commerce (HISCEC) helps small businesses interact with suppliers and customers, educates its members and provides access to markets. "To enable technological literacy and professional development of the Hispanic small business community, we are hosting a series of events, including the two-day Hispanic Business & Technology Expo ( in September," said HISCEC President Tayde Aburto.

Writing in MediaPost, Lucia Matthews is CEO and Alice Gomez is a public relations counselor at DiálogoPR. Diálogo PR has offices in the La Jolla Village of San Diego, Calif., and specializes in helping brands and causes relevantly dialogue with the diverse U.S. Hispanic population.

Green & Carbon Technology for Business and Careers

So let's look at the newer trends in technology that are just as important for career and busines development as Internet technology.

  • Carbon technologies
  • Pollution control and prevention technologies
  • Compliance monitoring and reporting technologies
  • Food production technologies
  • Logistics technologies

The list goes on. Today's technologies for the new green economy are about more than "communications" ... but certainly embed communication in the technology.

The "Smart Grid" technology is not only about making technologies communicate with one another... but communicating that data with humans.

"Green Building" technology is also about whole-house systems that interact with one another and use embedded sensors, monitors and controllers to automate energy use, natural lighting, ventilation, and power levels of appliances.

Let's not stop with the Internet's role in our careers. Let's look at how other technologies will also impact businesses, organizations, communities and personal careers.

Here are a few of the technologies that will impact your future:

Career knowledge about technology is both about designing solutions using new technologies, and using technology effectively in our not-so technical activities such as eating, sleeping, and keeping in touch with friends and family.

Edited by Carolyn Allen, owner/editor of California Green Solutions
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