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AIGA Designers Green the Long Tails of Business
AIGA-Los Angeles' green expo about sustainability and green design strategy covered supply chain sourcing, sustainable design practices and business trends
With the national spotlight on climate change, there are many ways product and communication designers can make a positive impact from the very inception of products and marketing strategy.
Design teams are critical to the supply chain of products, marketing materials, manuals and even signage. They can design for minimal impact; specify materials that are sustainable and green; and specify suppliers who use green methods in production and distribution. That’s a long tail of influence!
Certifying a sustainable supply chain requires that designers be critical links in the chain of certified materials and processes. Every design decision matters both for business success and natural resource stewardship. Designers have to stay on top of trends, and continuing education is the source: The Los Angeles chapter of the AIGA (American Institute of Graphic Arts www.aigalosangeles.org) held a program/expo on how designers can green their work and their world.
Package and product design, brand strategy and consumerism, as well as lifestyle away from work, were melded in "CO[LA]BORATE: SEEing Green" that explored design's economic and environmental impact on our communities and planet.
Bonnie Powers, hostess and AIGA’s program vice president set the mood with her green testimonial:
"I've greened my life by changing lightbulbs to compact fluorescents; I don’t use virgin towels etc. in my bathroom; I use a water filter instead of bottles; and I reuse a water bottle made of polycarbonate for my excursions." Personal green strategy is part of one's professional awareness journey, and this was exhibited by designers who flocked to the program as well as the program speakers.
READ STORY about DESIGN TRENDS...
Phil Hamlett, AIGA Center for Sustainable Design,
...and Graduate Director of the School of Graphic Design, Academy of Art University in San Francisco. He serves as co-chair of the national AIGA Center for Sustainable Design and helped to organize the 2006 conference Compostmodern.
READ STORY about PAPER...
Joy Evans represented Mohawk Papers,
...the leading wind-powered producer of papers, including many recycled selections and shared paper use strategies to reduce impact on the environment.
READ STORY about SUPPLY CHAIN SOURCING...
Cisco Pinedo, CiscoHome
... interior furnishings designer, manufacturer and retailer offering FSC certified organic materials in his complete line of furniture. Cisco spoke about the challenges and journey of greening his supply chain as Los Angeles’ first furniture manufacturer to create an FSC-certified line of furniture. In 2003, Cisco Brothers opened the LA Design Center in South Los Angeles – an +80,000 square foot design community housing several furniture showrooms and an art gallery. Cisco Home, in the center of Los Angeles high-end furniture district, also houses Inside Green, a collection of 100% organically constructed, naturally upholstered furniture using strictly FSC Certified hardwoods, fully complying with the international guidelines of the Forest Stewardship Council.
Edited by Carolyn Allen