Green business, green careers and job training
Solutions that build smart communities with green careers and sustainable businesses!
HOME
EDITOR'S BLOG
FEATURE ARTICLES
GET STARTED

Save on Career Education through Lorman Education

Our readers are offered a discount on Lorman seminars and courses. Check out their business, management and legal offers at this link to qualify for our discounts. They also offer green business training opportunities. Please visit http://www.lorman.com/training/CaliforniaGreenSolutions for a complete listing of courses. Register online or call Lorman at 866-352-9539.
Home > Green News > Editorials > HOT Green Business Ideas

Los Angeles Cleantech Corridor for Community Redevelopment

Los Angeles Cleantech Corridor is growing energy efficiency, water conservation and greener transportation commercialization technologies, especially among Gen X and Millenials.

Find green business solutions

What is the Cleantech corridor?

The LA Cleantech corridor is a four-mile long district with the Los Angeles river as its main axis that stretches from the Los Angeles State Historic Park (formerly the “Cornfields”) at it northern end to the Clean Tech Manufacturing Center to the south, encompassing Adelante Eastside, Central Industrial and Chinatown Redevelopment Project areas.

RESOURCES:

ULI Advisory Services, Cleantech Public Presentation

www.youtube.com/user/CleanTechLA

COMMENTS on the Presentation:

"In 2008, the LA region had 40,000 green jobs! Energy efficiency growth in LA region was 77% greater than State as a whole!"

"Experimental urbanism" is one of the recommendations for redeveloping the cleantechLA Corridor."

"Los Angeles needs to engage the State Assembly to bring targeted industries to LA" cleantechLA"

Mass Transit in LA!RT @UrbanLandInst: The cleantechLA advisory services panel is currently talking about transit initiatives for LA.

Study in LA was this morning. Check website for archive video: http://bit.ly/bdB0L4.

LA's combo of education, diverse workforce, international attraction, & creative culture perfect for a cleantech district.

ULI Backgrounder

An advisory services panel from the Urban Land Institute examined the Cleantech Corridor (CTC) in Los Angeles to provide recommendations and alternatives for the project’s redevelopment. The Community Redevelopment Agency – Los Angeles (CRA/LA) sponsored the panel.

Their goal was to provide answers to the questions surrounding the redevelopment of an old industrial site east of downtown. The initiative was part of the Los Angeles Mayor Antonio Villaraigosa and CRA/LA’s long term vision of transforming the site into the world’s top clean technology manufacturing corridor. The Mayor expects the corridor to encourage the development and attraction of business and green collar jobs, putting Los Angeles at the forefront of the clean technology revolution.

“We expect to receive valuable recommendations from ULI that will make the CleanTech Corridor a national model for transforming an old, downtown industrial core into an incubator for green jobs and technology,” said Villaraigosa. “I look forward to learning more about how to make Los Angeles the global capital of clean technology by leveraging development trends such as sustainability and green urbanism that will create good-paying green jobs.”

The 10-person panel spent five days touring the subject area as well as meeting with stakeholders and members of the local community. After carefully analyzing the area and interviewing up to 100 individuals, the panel then spent two days framing their recommendations and drafting a report which was presented to the public on May 21, 2010.

“Cleantech is really at the intersection of ULI’s sustainability mission and the new global economy that is emerging in large metropolitan areas,” said Panel Chair John M. Walsh, president, TIG Real Estate Services, Inc., Carrolton, Texas. “We think this an excellent opportunity evolve existing industrial into a Green-21st century economic engine.”

Cleantech Los Angeles

CleanTech LA

2010 Events

Chinese Auto and Tech Company BYD to HQ in Los Angeles - April 30, 2010

California Higher Education Sustainability Conference - June 20-23, 2010 Over 1500 students, staff, faculty and administrators in California higher education will gather to explore the ways in which we can implement social, environmental, and economic sustainability on our campuses statewide. Present your best practices and learn about innovations in campus operations, planning, design, curriculum, and research through the peer-to-peer network that is being built within the California Community College (CCC), California State University (CSU) and University of California (UC) systems. Website: http://2010higheredsustainabilityconference.org/index.php

The CleanTech LA Investor Series - June 29, 2010

CleanTech Los Angeles Investor Series in partnership with Cleantech Open. A half-day format designed to launch and accelerate a program for attracting emerging clean technology companies. Cleantech Open Los Angeles area semi-finalists will present their “fast pitch” to the audience. When: 6/29/10 from 8am-12pm Where: Downtown LA Hotel http://www.cleantechlainvestorseries.com/

CleanTech Open Conference - July 22, 2010

Finding, Funding, and Fostering the most successful CleanTech startups on the planet. CleanTech Open brings the brightest and most engaging minds together to discuss how clean technologies can lead the economic recovery, and that the most innovative entrepreneurs receive the support they need. Keynotes and panelists for this event will have a discourse on:

1) How to accelerate the cleantech revolution and encourage entrepreneurship
2) Who owns the responsibility to make cleantech a crucial factor in the economy and policy
3) The public and private sector roles, and how each can coordinate to help in this massive effort for cleantech sector growth

Join CleanTech Open for keynote addresses and six themed panels featuring nationally-recognized speakers representing all areas of the cleantech space. The full day of speakers and networking will be followed by an evening wine reception.

Plug-In 2010- July 26-29, 2010

Showcasing the very latest technological advances, market research and policy initiatives that are shaping the future of plug-in hybrid and electric vehicles.

The conference will cover all critical areas of plug-in vehicles including batteries, vehicles and infrastructure, and discussions will be structured around technology aspects, market research, policy initiatives, and commercialization. http://www.plugin2010.com/

Opportunity Green Business Conference - September 22-24, 2010

On Sept. 22-24, forge new strategic partnerships, get the inside view on the hottest trends and technologies. Explore the latest in sustainability strategies and best practices, and lead your organization to success. http://www.opportunitygreen.com/ Explore the latest in sustainability strategies and best practices, and lead your organization to success.

The ULI Los Angeles Market Study Results

Education level

The next 25 years will see Los Angeles grow with 358,000 new residents and 250,000 new households, and 174,000 new jobs.

The workforce has 29% (25 years or older) have less than a high school diploma. The jobs needs to accomodate a variety of skills

Employment potential in the County -- core sectors include warehousing distribution and industrial that fits the study area.

Employment has 26% employent in manufacturing, however loss of manufacturing jobs is happening in the region and the study area is experiencing a one-third decrease.

Key to increasing growth and attracting user is an enhanced, mixed use urban environment that can support green manufacturing.

Los Angeles has manufacturing companies with an average of 13 employees. This is significant, because small firms are central for growth in the US and in the region. They employ 40% of all high-tech employees.

Residential market in central city has 10% of the overall central city employment. Demographics are different: more renters (92%), lower income because it is shaped by subsidised and below-market housing.

There is a strong new market based housing market with renovations, etc.

90015 - South Park is $450,000, Arts district is $350,000.

Warehouse and flex industrial space with enhanced electrical capability. Rental rates range from $10 - $14 sq ft. These are $4 to $6 lower than other locations (which have larger facilities). Has small buildings and proximity to fashion, flower district, etc.

Cleantech users are more interested in Class B and C spaces more than Class A. Lower cost and funky, unusual spaces for creativity.

One trend is for fashion tenants to have access to a creative urban environment.

Cleantech big picture

1995-2008 has 2.4% growth vs. 1% overall in the state. Jobs have a range of skills with higher than average salaries.

2008 has 40,000 jobs in green and cleantech economy, including cleantech in Los Angeles: 1995-2008

  • Energy Efficiency - 77% growth, 77% greater than rest of state.
  • Green Transportation - 152% growth
  • Water Conservation - 3.5 x growth
Venture capital investment in cleantech in CA is growing rapidly, and LA redion had 3rd largest amount after San Francisco and Silicon Valley. San Diego has created a biotech cluster.

Attract innovators with affordable spaces and ways for clusters to collaborate with one another. Random interactions create innovative collaboration

If the study area becomes a mixed-use, urban, creative environment, it will attract scientists who are commercializing these technologies and companies from other cities.

Potential for housing to grow .4% and jobs increase 3% of overall city employment.

Important to create creative, diverse urban environment with amenities that appeal to younger generations who are creating these companies. Gen X and Millenials.

Assets of LA include 3 important elements: Human resources depth and capacity with multi-cultural diversity of workforce, history of cutting edge creative industries (design, fashion and arts and crafts), and small spaces and parcels for fine grained, urban architecture with pedestrian friendly scale -- can distinguish itself for knowledge workers for cache of entertainment capital, education, and contemporary urban center. (LA DNA)

What is the target market? What is the def of clean tech? What is the message?

FIVE Use typologies:

Incubators, very small flexible, feeding on the LA braintrust

Innovator-Creator category, in software, product design and fashion.

Fabricators - high quality, prototyping, custom artisan fabrication

Manufacturers - larger, traditional manufacturing ie cars.

Warehouses and shipping - large footprint, low employment.

The sweet spot is the first three, smallest sectors -- where to direct incentives, marketing and economic development.

Understand each of these uses - factors and characteristics include:

  1. Amount of value created
  2. Barriers to entry created
  3. Education required
  4. Physical requirements
  5. Network needs
  6. How to differentiate themselves
  7. Compensation
  8. Compatible uses / colocation
  9. Real estate needs
Incubators - very high barrier to entry. Boutique, access to University R&D, offices, diverse small, adaptive spaces, and plug into innovation.

Innovators need moderatly high differentiation, range of 24/7 spaces that are clean and safe. Small spaces, adaptive. Related service and material providers.

Fabricators require full range of educational support, industrial urbanism, synergy of services, mixed use, good transportation.

Other sustainable ideas to support:

Water (the new oil) conservation and desalination

Food kitchen training for lower processing impact and localized immigrant entrepreneurs, and urban composting of green waste

Initiatives

Education:

Knowledge first approach in which higher ed groups help with economic development with innovation and commercialization.

Globalization and private/public partnership models demand a new ala carte economic development strategy.

Recruitment of companies needs to be laser-like in focus with target marketing.

Competitive positioning needs to be high value.

Workforce development is about talent.

Business improvement districts

Critical community infrastructure is about connectivity networks and knowledge transfer.

Educational assets is the planned Cleantech Business Incubator for technology transfer and economic development. UCLA, CalTech, USC.

Branding and identity. Caution tying LA to "cleantech". Could risk being exclusion, trendy, lacks clarity. Alternative could be more evocative place based, or cleantech sector that LA can dominate.

US and California and global competition.

Georgia Research Alliance - successful.
Indiana Cleantech strategy - was public, now private
Focused on energy systems.

Design elements

Clusters: historic, Alamdeda Corridor.

Spaces in-between will help meet cleantech objectives. Small and midsize spaces and buildings. Ideally suited for the sweet spot.

Architectural school. And universities.
No convenient transit system.
Bisected by the River Corridor, high tension lines
No parks of any scale.
Disinvestment in streets and sidewalks of the area.

Transit: Urban rail network, needs connectivity. Redline ends at a carwash facility -- 10 minute walk needs 3 new stations for the Redline.

Railroad and river needs to open the river. Remove freight tracks on west side of river to the east side, underground.

New riverfront can reclamate those grounds.

Repave streets and sidewalks - now.

Industrial arts district. Look for the green -- there isn't any. The river dissects the community - needs to improve the health of the river and community.

The core of the ARTS center and SciArt center as the heart of the community. Incubate, Innovate, Fabricate district of experimental green urbanism that uses natural resources and conservation systems.

Meld arts and fabrication -- the essence of the new innovative future.

Systems would include technologies such as low impact development, green streets, stormwater, adaptive reuse, water recycling, brown roofs, net metering... to create more texture and bring green into the neighborhood. Closed energy loops - capture water and recycle it.

Water is a great theme because it is a pressing issue in LA, but a great tech innovation opportunity.

MAYOR

Los Angeles is a global city with a lot of allure to people around the world. Have gone from 4% to 19% clean energy generation with LADWP in 5 years. Have replaced 6,000 dirty diesel trucks at the Port of LA, and have reduced dirty emissions by 70% - leading greening efforts around the world. Toughest green building standards. Recycling 65% of our trash, more than any other big city. Cleaner Action Plan far ahead of other cities. More LEED certified buildings than any city. Use the same amount of water we used 31 years ago. Replacing 144,000 street lamps with LED -- the largest city project in the world.

With UCLA, USC, JPL, CalTech, we are an intellectual capital to leverage technologies around what we need. We have developed an electric truck with an engine strong enough to move semis and will be electric car ready by 2011 - upgrading 400 facilities in the area and incentivizing homeowners with $2,000 to install electric charging stations in their homes.

Let's leverage all that for jobs.

Marry jobs of the future with the economy growth sectors with tech transfer is the key to LA expanding on its current status as the cleantech capital of the US

What start as crazy ideas become ideas that eventually take root! I love hearing about the dreamers -- they made LA great. LA has always had a "can do" spirit and we need to translate these ideas into action. Dreamin' and doin'!

DWP with university partners (will staff) a technology center connected to a LEED certified village.

Solar initiative will help move away from coal and most significant of any city.


What you NEED to do

If you want a better urban life, you invent it and then you fight for it. Make the place. And make the deal.

Secure cutting edge businesses and techniques. LA can benefit by getting there first. By instituting an economic development directory and team, the city can jumpstart their job development.

Sells the property and the brand of "Cleantech LA".

Keeping our own...supportive and open for business. More structural changes are needed to send positive, consolidated actions to avoid silo operations and fragmentation. (1) Cohere communications with DWO, Business improvement districts and neighborhood councils and other stakeholders. (2) Create nonprofit economic develoment foundation to bring businesses and retain existing biz, and incentivize clean tech, and leverage resources (3) Strike team to identify matters to retain businesses. Position LA as business friendly.

Create coordination of the stakeholders, biz, university and communtiy organizations to bring targeted businesses and industries to LA.

Engage the state assembly. Legislation needed to clean up brownfields and provide direct assistance to businesses.

Change zoning and the city plan to coordinate with this new plan.

Create Overlay district with sustainable and cleantech businesses.

Move quickly to capture the energy!

The best metric is the positive response of LA businesses and residents -- "You had me at hello."



Edited by Carolyn Allen, owner/editor of California Green Solutions
Green Solution Providers
Green companies directory
Submit
your green solutions - business, nonprofit, government program.
It's free.
| Los Angeles | clean tech corridor | commercialization | innovation | logistics | water conservation | energy efficiency |

Share in Social Media

Sign Up For News & Information
Subscribe to our free solutions newsletter
BONUS DOWNLOAD (PDF)
"Ten+ Tips for Greening Your Office"

SUBSCRIBE HERE
Read prior issues: California GreenLines

Search For Green Solutions

Custom Search
Green Career Center
Green Job Wizard
Career Certifications Directory

green job training certifications
Green Biz Center
Solutions For Green
Directory of Green Companies

Solutions for Alternative Energy

rose in natural systems
Green Living Center
Solutions for Green: Consumers

Solutions for Remodeling

Backyard Nature Center

INSTANT GREEN POLL

"Knowing is not enough; we must apply. Willing is not enough; we must do." Goethe
RECENT ARTICLES
SITE NAVIGATION
ABOUT US

Related Articles

“My Air, My Health Challenge” - Innovation awards from EPA

Los Angeles LADWP feed-in tariff 'Clean LA Solar Program'

Green Chemistry $2.8 billion market opportunities in 2011

Related Green Resources

Marcom Tips
Interactive & Video Tips

Career Resources

We encourage lifelong learning to support sustainable communities and provide these select resources to help you pursue green and sustainable self-development:

Lorman Business Training Directory of On-line Business and Compliance Classes

Green Job Wizard Job and Career Certifications Directory

Job & Career Resources

Governance
Management
Manufacturing
Operations
Facilities
Transportation
Finance
Sales & Marketing
Human Resources

Green Economy

Business Sectors
Natural Resources

Solutions For Green

About Us ~ Privacy Policy
Contact Us ~ Home

Text Link Ads

AD: Place your link here

ABOUT CALIFORNIA GREEN SOLUTIONS

We help you green your career, workplace and community by connecting you to quality green, sustainable and high performance resources. California Green Solutions focuses attention on effective solutions that sustain our natural systems. You can support our editorial work by supporting our advertisers and spreading the word about best practices and green solutions.
California Green Solutions is a publication of Carolyn Allen ~ Copyright ©2006-2030 Carolyn Allen

B2B | Job Certifications | Alternative Energy | Events | Green Directory | LED Lights | Remodeling |
CONSUMERS | Backyard Nature | Senior Health | MultiMedia Marketing | Marketing | Networking Events | Japan |