Green business, green careers and job training
Solutions that build smart communities with green careers and sustainable businesses!
HOME
EDITOR'S BLOG
FEATURE ARTICLES
GET STARTED

Save on Career Education through Lorman Education

Our readers are offered a discount on Lorman seminars and courses. Check out their business, management and legal offers at this link to qualify for our discounts. They also offer green business training opportunities. Please visit http://www.lorman.com/training/CaliforniaGreenSolutions for a complete listing of courses. Register online or call Lorman at 866-352-9539.
Home > By DEPARTMENTS > Management > Green Economy

Who do you trust about GREEN? 10% of consumers know...

Only 10 percent of consumers in the United States and the U.K. believe efforts by governments and companies to inform them about climate change. What can you do about that?

Find green business solutions
basic green action Corporate and government efforts to inform consumers on climate change are falling on deaf ears, with barely one in ten people believing what they say on the issue. Key findings from the research show that three quarters of US/UK consumers still feel unable to act on climate change. LONDON, June 22, 2007 -- Only 10 percent of consumers in the United States and the U.K. believe efforts by governments and companies to inform them about climate change, according to a new study from AccountAbility.

So, if 90% of US and UK consumers
are unsure about business or government claims on climate change, then
What Assures Consumers on Climate Change?

The report, "What Assures Consumers on Climate Change?" finds that rather than trust institutions and corporations, most people in the two companies instead trust information from friends, family and environmental groups. Even though 54 percent said they were willing to make personal sacrifices to fight climate change, three-quarters of respondents still feel unable to take action.

"What consumers are crying out for is leadership," said Philip Monaghan, a director at AccountAbility. "More serious policy action and less photo shoots with Leonardo DiCaprio is key to building consumer trust and action."

One remedy for this lack of trust is for governments and companies to take serious, concerted action on climate change. Two-thirds of the people surveyed said they wanted tougher action from governments and companies on products that contribute to climate change.

It's not just big institutions that respondents want to take action: the survey showed that most people believe everyone shares responsibility for reducing their contribution to climate change.

"What's interesting is that at this moment in time, we're seeing consumers increasingly taking interest in environmental social issues -- what was previously niche ethical consumerism appears to be mainstreaming," Monaghan told Reuters.

The findings of the study also emphasize that consumers want to buy ecologically friendly products and services. Almost 40 percent said energy efficient products should be priced in a fair and affordable manner, and 51.5 percent believe the government should take action to remove environmentally damaging products from shelves.

Furthermore, most respondents believe that companies and governments alike need to embrace and enforce independent third-party verification of any claims that a product or service is climate-friendly.

"The critical factor which will determine businesses' credibility in the environmental arena is verification," Richard Sadler, CEO of Lloyd's Register, an environmental verification service, said of the report. "Without it, trust will erode and trust is the essential currency of any market system. What we need now is a common standard, providing a basis for independent verification, to give consumers claims they can trust."

Interim results of the joint poll by AccountAbility and Consumers International of 2,734 people also revealed that more than 50 percent believe governments need to make sure that products that are damaging to the environment are removed from stores.

Source: Accountability21.net



Edited by Carolyn Allen, owner/editor of California Green Solutions
Green Solution Providers
Green companies directory
Submit
your green solutions - business, nonprofit, government program.
It's free.
| consumer | reporting | green marketing |

Share in Social Media

Sign Up For News & Information
Subscribe to our free solutions newsletter
BONUS DOWNLOAD (PDF)
"Ten+ Tips for Greening Your Office"

SUBSCRIBE HERE
Read prior issues: California GreenLines

Search For Green Solutions

Custom Search
Green Career Center
Green Job Wizard
Career Certifications Directory

green job training certifications
Green Biz Center
Solutions For Green
Directory of Green Companies

Solutions for Alternative Energy

rose in natural systems
Green Living Center
Solutions for Green: Consumers

Solutions for Remodeling

Backyard Nature Center

INSTANT GREEN POLL

"Knowing is not enough; we must apply. Willing is not enough; we must do." Goethe
RECENT ARTICLES
SITE NAVIGATION
ABOUT US

Related Articles

Customers Less Tolerant of Employee Rudeness Than Incompetence

Cynicism is Undigested Pain ... and Other Big Ideas for Green, Sustainable Communications

Three Degrees of Connection for Health, Values, etc.

Related Green Resources

Marcom Tips
Interactive & Video Tips

Career Resources

We encourage lifelong learning to support sustainable communities and provide these select resources to help you pursue green and sustainable self-development:

Lorman Business Training Directory of On-line Business and Compliance Classes

Green Job Wizard Job and Career Certifications Directory

Job & Career Resources

Governance
Management
Manufacturing
Operations
Facilities
Transportation
Finance
Sales & Marketing
Human Resources

Green Economy

Business Sectors
Natural Resources

Solutions For Green

About Us ~ Privacy Policy
Contact Us ~ Home

Text Link Ads

AD: Place your link here

ABOUT CALIFORNIA GREEN SOLUTIONS

We help you green your career, workplace and community by connecting you to quality green, sustainable and high performance resources. California Green Solutions focuses attention on effective solutions that sustain our natural systems. You can support our editorial work by supporting our advertisers and spreading the word about best practices and green solutions.
California Green Solutions is a publication of Carolyn Allen ~ Copyright ©2006-2030 Carolyn Allen

B2B | Job Certifications | Alternative Energy | Events | Green Directory | LED Lights | Remodeling |
CONSUMERS | Backyard Nature | Senior Health | MultiMedia Marketing | Marketing | Networking Events | Japan |