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Home > By DEPARTMENTS > Sales and Marketing > Marketing Management > Branding for Marketing Impact

What is the LA Brand?

The diversity and creativity of the LA Brand...just a bit of creative stimuli!

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Basic business branding and marketing of the LA Brand

Branding Your Business in Los Angeles for Marketing Advantage

Marketing has been described as a campaign to be king of the mountain -- to achieve market leadership. Branding is a big part of being a leader. How you provide an after market. How you project a vision of the pathway ahead. How you are bigger, stronger, taller, smarter...or more sophisticated. How you inspire confidence.

Cities and communities also have a brand...and some community brands are more business like than others...and more leadership oriented.

I ran across the following quote in a Los Angeles Economic Development brochure,

Sometimes just being in LA (Los Angeles County) and being identified with LA is a major incentive that is often overlooked "the association with the diversity and creativity of the LA Brand."

Los Angeles, Local, and the LA BRAND!

What IS the LA Brand? ...It's not the "Los Angeles Brand"'s the "LA Brand!"

Does the cachet vary by industry? By local city within the Greater LA Area?

But the real question for marketers is, "How do we strengthen and use the LA Brand for our company?"

If the LA Brand is associated with diversity and creativity, are you:

  • Showing your diverse workforce in your literature and on the phone to work with affinity groups?
  • Promoting the quality of regional cultural diversity and lifestyles to prospective employees?
  • Engaging diverse perspectives in your product design?
  • Engaging your employees with inspiring creative arts to lift their aspirations and creative thinking?
  • Engaging diverse perspectives in your marketing campaigns?
  • Making use of the design talent found in regional educational resources, free lance communities and employees?
  • Making use of the local custom prototyping and manufacturing capabilities?
  • Making use of the transportation and logistics resources that can market your product globally?
  • Are you thinking like a diverse, creative leader?

...just a bit of creative stimuli for your leadership sparing!

Edited by Carolyn Allen, owner/editor of California Green Solutions
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